Articles by Kevin Winter

Guide • Kevin Winter •11 min

AI Literacy Obligation: What your team needs to know now

Since February 2025, the AI Act has required AI literacy from everyone using AI at work. In July 2026, the obligation was eased but not scrapped. What it means today and how you can cleanly document it with just one hour of work.

Growth • Kevin Winter •5 min

GEO: How to Make Sure AI Doesn’t Overlook Your Website

In the past, the main goal was to rank as high as possible on Google. Today, digital search is changing rapidly. People no longer just use Google; they ask AI systems directly. This is exactly where GEO comes into play.

Guide • Kevin Winter •5 min

Page Speed and Core Web Vitals: Why Good Hosting Is Essential to Your Website’s Success

A website may look modern and be technically sound—but if it still loads at what feels like ISDN speed, that’s a problem. That is exactly why page speed optimization is one of those topics that shouldn't be put off until "some time in the future."

Guide • Kevin Winter •5 min

Landing page or website? That difference often determines whether visitors stay or leave

Some companies invest heavily in design and advertising, yet still wonder why they aren't getting any inquiries. The reason often lies not in the product itself, but in how it is presented. The difference between a landing page and a website is much greater than many people realize.

Growth • Kevin Winter •6 min

Online Marketing for Small and Medium-Sized Businesses: Visibility Trumps Gut Feelings

In the past, a good location and a listing in the local business directory were often enough. Today, digital visibility determines whether companies can be found. That is precisely why online marketing is becoming an increasingly important competitive factor for small and medium-sized businesses.

Growth • Kevin Winter •5 min

Local SEO: How to Be Visible Where Customers Actually Search

These days, people looking for a service provider rarely turn to the yellow pages. Instead, a quick glance at the local Google results often determines who gets noticed. This is exactly where local SEO becomes crucial.

Growth • Kevin Winter •7 min

BAFA Funding for Websites, SEO, and Online Marketing: What SMEs in Hamburg Really Need to Know

The BAFA program provides grants covering up to 50 percent of the costs for web design consulting, SEO, and online marketing for small and medium-sized enterprises. In Hamburg, this amounts to up to 1,750 EUR per funding phase. No repayment required. What is eligible for funding and how the application process works.

Comparison • Kevin Winter •5 min

SEO vs. Paid Search: Where Should You Invest First?

Anyone who wants to build an online presence will sooner or later come across one of the classic marketing debates: SEO vs. paid search. So: Should we work our way up in Google's search results over the long term, or buy reach right away?

Checklist • Kevin Winter •5 min

When is it worth relaunching a website?

Sometimes a fresh coat of paint just isn't enough. The website looks outdated from a technical standpoint, the content no longer aligns with the company’s current positioning, and visitors rarely turn into leads. This is exactly where a strategic website relaunch comes into play.

Guide • Kevin Winter •5 min

How much will a professional website cost in 2026?

The question of how much a professional website costs is a classic one in any agency inquiry. I understand. After all, no one wants to start a project without at least a rough idea of what to expect.