Beiträge von Kevin Winter

Local SEO: How to Be Visible Where Customers Actually Search

These days, people looking for a service provider rarely turn to the yellow pages. Instead, a quick glance at the local Google results often determines who gets noticed. This is exactly where local SEO becomes crucial.

BAFA Funding for Websites, SEO, and Online Marketing: What SMEs in Hamburg Really Need to Know

The BAFA program provides grants covering up to 50 percent of the costs for web design consulting, SEO, and online marketing for small and medium-sized enterprises. In Hamburg, this amounts to up to 1,750 EUR per funding phase. No repayment required. What is eligible for funding and how the application process works.

SEO vs. Paid Search: Where Should You Invest First?

Anyone who wants to build an online presence will sooner or later come across one of the classic marketing debates: SEO vs. paid search. So: Should we work our way up in Google's search results over the long term, or buy reach right away?

When is it worth relaunching a website?

Sometimes a fresh coat of paint just isn't enough. The website looks outdated from a technical standpoint, the content no longer aligns with the company’s current positioning, and visitors rarely turn into leads. This is exactly where a strategic website relaunch comes into play.

How much will a professional website cost in 2026?

The question of how much a professional website costs is a classic one in any agency inquiry. I understand. After all, no one wants to start a project without at least a rough idea of what to expect.

GEO: How to Build LLM Visibility in 2026

From Topical Authority to Schema.org: What Signals ChatGPT, Perplexity, and Google AI Overviews Actually Look For—and How to Provide Them.