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Praxisnahe Dokumente zu GEO, SEO, Website und Förderung — kostenlos. Hol dir den Download, den du gerade brauchst.

White Paper

How AI Systems Evaluate Brands

GEO & AI Readiness: The 5 Key Indicators, an Interactive Self-Assessment, and the Roadmap to Visibility in ChatGPT, Perplexity, and Google AI Overviews.

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Guide

Up to 1,750 EUR in funding for your website, SEO, or online marketing

Up to 1,750 EUR in grants per phase. Who is eligible, what is eligible for funding, and a 35-step roadmap from application to payment.

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Checklist

GEO-Check: Is Your Website Ready for AI Search?

15 questions across four categories with a live score. In five minutes, you'll know whether AI systems are using your website as a source.

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Checklist

Website Relaunch Checklist

Four phases, from strategy to pre-launch testing. To ensure that rankings, technology, and conversion rates weather the relaunch successfully.

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Guide

Local SEO Starter Kit

Four steps to getting found locally on Google: Google Business, NAP consistency, reviews, and local content.

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Audit Template

Page Speed Audit

The five biggest performance bottlenecks, an impact-vs.-effort matrix, and a log for recording your Core Web Vitals.

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Decision-Making Guide

SEO or Google Ads?

An honest decision-making matrix based on budget, timeline, competition, and goals—plus a sensible mix of all four.

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Decision Guide

Landing page or website?

A clear comparison of which page is right in each situation—and a checklist for landing pages that convert.

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Worksheet

Website Budget Planner

How much does your website really cost? Types, budget drivers, savings potential, and ongoing costs—calculated in 10 minutes.

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Canvas

Online Marketing Canvas for SMEs

Your strategy on one page: target audience, keywords, message, channels, and budget—all filled out in 30 minutes.

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Ratgeber

Mehr Wissen aus unserem Ratgeber

Growth

GEO: How to Make Sure AI Doesn’t Overlook Your Website

In the past, the main goal was to rank as high as possible on Google. Today, digital search is changing rapidly. People no longer just use Google; they ask AI systems directly. This is exactly where GEO comes into play.

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Guide

Page Speed and Core Web Vitals: Why Good Hosting Is Essential to Your Website’s Success

A website may look modern and be technically sound—but if it still loads at what feels like ISDN speed, that’s a problem. That is exactly why page speed optimization is one of those topics that shouldn't be put off until "some time in the future."

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Guide

Landing page or website? That difference often determines whether visitors stay or leave

Some companies invest heavily in design and advertising, yet still wonder why they aren't getting any inquiries. The reason often lies not in the product itself, but in how it is presented. The difference between a landing page and a website is much greater than many people realize.

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Growth

Online Marketing for Small and Medium-Sized Businesses: Visibility Trumps Gut Feelings

In the past, a good location and a listing in the local business directory were often enough. Today, digital visibility determines whether companies can be found. That is precisely why online marketing is becoming an increasingly important competitive factor for small and medium-sized businesses.

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Growth

Local SEO: How to Be Visible Where Customers Actually Search

These days, people looking for a service provider rarely turn to the yellow pages. Instead, a quick glance at the local Google results often determines who gets noticed. This is exactly where local SEO becomes crucial.

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Growth

BAFA Funding for Websites, SEO, and Online Marketing: What SMEs in Hamburg Really Need to Know

The BAFA program provides grants covering up to 50 percent of the costs for web design consulting, SEO, and online marketing for small and medium-sized enterprises. In Hamburg, this amounts to up to 1,750 EUR per funding phase. No repayment required. What is eligible for funding and how the application process works.

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