{"id":1733,"date":"2026-10-08T23:35:29","date_gmt":"2026-10-08T21:35:29","guid":{"rendered":"https:\/\/onnetwork.agency\/ai-literacy-obligation-what-your-team-needs-to-know-now\/"},"modified":"2026-10-13T13:28:19","modified_gmt":"2026-10-13T11:28:19","slug":"ai-literacy-obligation-what-your-team-needs-to-know-now","status":"publish","type":"post","link":"https:\/\/onnetwork.agency\/en\/ai-literacy-obligation-what-your-team-needs-to-know-now\/","title":{"rendered":"AI Literacy Obligation: What your team needs to know now"},"content":{"rendered":"<section id=\"hero-section-block_4e3dc73ff043869989aea90cb7038197\" class=\"hero-section alignfull position-relative\">\n    <div class=\"container hero-container flex-column\">\n        <div class=\"row align-items-center position-relative\">\n\n            <!-- Left Side \/ Text & Buttons -->\n            <div class=\"col col-md-9 col-lg-8 col-xl-7 hero-col-text\">\n\n                <div class=\"hero-content-wrapper\">\n                    \n                                            <div class=\"hero-text-area\">\n                            <h1>AI Literacy Obligation:<br \/>\n<span style=\"color: #ee6352;\">What your team needs to know now<\/span><\/h1>\n                                                    <\/div>\n                    \n                                    <\/div>\n            <\/div>\n\n\n            <div class=\"hero-graphic-wrapper d-none d-lg-block\">\n                                    <figure class=\"hero-image-figure\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/ratgeber-zeichnung-transparent.png\" class=\"img-fluid hero-img\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/ratgeber-zeichnung-transparent.png 1800w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/ratgeber-zeichnung-transparent-300x200.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/ratgeber-zeichnung-transparent-1024x683.png 1024w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/ratgeber-zeichnung-transparent-768x512.png 768w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/ratgeber-zeichnung-transparent-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                    <\/figure>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>    <section id=\"authorpreview-section-block_e69f440871d1130faf580263b0161874-1\" class=\"authorpreview-section alignfull layout-single-link\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\" class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Managing Director<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter is Managing Director of on:NetworkAgency and helps businesses get found online. Writes about websites, SEO, visibility on Google and AI systems, and what actually works in practice. No agency fluff.  <\/p>\n                    \n                                            <a class=\"ap-single-link mt-3\" href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\">\n                            All 11 articles                            <span class=\"btn-arrow\">&rarr;<\/span>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"blogbeitrag-scroll-trap\" data-chapters=\"9\">\n<section id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37\" class=\"blogbeitrag-section alignfull\">\n            <div class=\"container\">\n            <div class=\"row gx-xl-5\">\n                <aside class=\"col-12 col-xl-3 blogbeitrag-toc-col\">\n                    <div class=\"blogbeitrag-toc\">\n                        <p class=\"blogbeitrag-toc-label\">Contents<\/p>\n                        <div class=\"blogbeitrag-toc-nav nav flex-xl-column\" role=\"tablist\">\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link active\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-1-introduction-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-1-introduction\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-1-introduction\"\n                                    aria-selected=\"true\">\n                                    1. Introduction                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-2-what-article-4-of-the-ai-act-regulates-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-2-what-article-4-of-the-ai-act-regulates\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-2-what-article-4-of-the-ai-act-regulates\"\n                                    aria-selected=\"false\">\n                                    2. What Article 4 of the AI Act regulates                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-3-what-changed-in-july-2026-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-3-what-changed-in-july-2026\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-3-what-changed-in-july-2026\"\n                                    aria-selected=\"false\">\n                                    3. What changed in July 2026                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-4-fines-liability-supervision-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-4-fines-liability-supervision\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-4-fines-liability-supervision\"\n                                    aria-selected=\"false\">\n                                    4. Fines, Liability, Supervision                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-5-what-ai-literacy-means-in-concrete-terms-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-5-what-ai-literacy-means-in-concrete-terms\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-5-what-ai-literacy-means-in-concrete-terms\"\n                                    aria-selected=\"false\">\n                                    5. What AI literacy means in concrete terms                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-6-usage-rules-instead-of-training-folders-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-6-usage-rules-instead-of-training-folders\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-6-usage-rules-instead-of-training-folders\"\n                                    aria-selected=\"false\">\n                                    6. Usage rules instead of training folders                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-7-website-chatbot-marketing-article-50-also-applies-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-7-website-chatbot-marketing-article-50-also-applies\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-7-website-chatbot-marketing-article-50-also-applies\"\n                                    aria-selected=\"false\">\n                                    7. Website, Chatbot, Marketing: Article 50 also applies                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-8-how-to-get-started-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-8-how-to-get-started\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-8-how-to-get-started\"\n                                    aria-selected=\"false\">\n                                    8. How to get started                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-9-conclusion-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_91885688f1e84075dec902e375a5df37-9-conclusion\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-9-conclusion\"\n                                    aria-selected=\"false\">\n                                    9. Conclusion                                <\/button>\n                                                    <\/div>\n                    <\/div>\n                <\/aside>\n                <div class=\"col-12 col-xl-9 blogbeitrag-chapters\">\n                    <div class=\"tab-content\">\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-1-introduction\" class=\"tab-pane fade show active blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-1-introduction-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <p>Anyone using ChatGPT, Claude, Copilot, or a website chatbot in their company has been subject to a duty under the EU AI Act since February 2, 2025:<\/p>\n<p><strong>Article 4, AI literacy<\/strong><br \/>\nMost people only heard about it when the first providers tried to sell &#8220;mandatory AI training with certificates.&#8221;<\/p>\n<p>A new version of Article 4 has been in effect since July 27, 2026. It is more lenient than the old version from February 2, 2025. However, the obligation has not disappeared, and with the Federal Network Agency (Bundesnetzagentur), there has also been a responsible supervisory authority in Germany since the end of July 2026.  <\/p>\n<p>Here you can read what the obligation requires of you today and how to fulfill it without a full day of training.<\/p>\n<blockquote><p>Note: This article does not constitute legal advice. If in doubt, clarify whether and how the AI Act applies in your case with an IT law attorney. <\/p><\/blockquote>\n                                    <\/div>\n                                                                            <div class=\"col-12 col-xl-4 d-xl-block d-none\">\n                                            <blockquote class=\"blogbeitrag-quote\">\n                                                <p>&bdquo;The law wants you to know what your AI is doing, and for your team to know it too. A certificate is not required for this. &ldquo;<\/p>\n                                            <\/blockquote>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-2-what-article-4-of-the-ai-act-regulates\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-2-what-article-4-of-the-ai-act-regulates-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>What Article 4 of the AI Act regulates<\/h2>\n<p>The AI Act (Regulation (EU) 2024\/1689) defines AI literacy in Article 3 No. 56 as the skills, knowledge, and understanding to deploy AI systems in an informed manner and to be aware of the opportunities, risks, and potential harms.<\/p>\n<p>Article 4 is addressed to two groups:<\/p>\n<ul>\n<li><strong>Providers<\/strong>, i.e., anyone who develops an AI system or offers it under their own name.<\/li>\n<li><strong>Deployers<\/strong>, i.e., anyone who uses an AI system professionally under their own responsibility.<\/li>\n<\/ul>\n<p>If your department or team uses ChatGPT or Copilot to draft proposals, designs social media posts with AI, or uses a chatbot to answer customer questions on your website, you are a deployer according to the EU AI Act. The EU Commission clarifies in its Q on AI literacy that the use of ChatGPT in daily work also falls under this. Even freelancers without employees are affected as soon as they use AI professionally.  <\/p>\n<p>According to the Federal Statistical Office, around 26 percent of companies with ten or more employees were already using Artificial Intelligence in 2025, compared to around 20 percent a year earlier. In September 2026, the industry association Bitkom found that around 57 percent of companies with 20 or more employees were using it. <\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-3-what-changed-in-july-2026\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-3-what-changed-in-july-2026-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>What changed in July 2026<\/h2>\n<p>In November 2025, the EU Commission proposed a relief package for the AI Act, the so-called Digital Omnibus. Originally, the obligation for AI literacy was supposed to shift from companies to the Commission and Member States. That is not what happened.  <\/p>\n<p>Regulation (EU) 2026\/1744 was adopted. It entered into force on July 27, 2026, and reformulated Article 4: <\/p>\n<ul>\n<li>Until July 2026: Companies had to take measures to &#8220;ensure to their best efforts&#8221; that their personnel &#8220;possess a sufficient level of AI literacy.&#8221;<\/li>\n<li>Since July 27, 2026: Companies take measures to &#8220;support the development of AI literacy&#8221; of their personnel. They explicitly do not have to guarantee a &#8220;certain level of AI literacy.&#8221; <\/li>\n<li>Also new: The Commission and Member States should support companies, &#8220;in particular SMEs.&#8221;<\/li>\n<\/ul>\n<p>An obligation to achieve a result has become an obligation to make a verifiable effort. For small businesses, this is a real relief. You don&#8217;t have to prove to anyone that your team has specific knowledge. But you must be able to show that you have done something to support it.   <\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-4-fines-liability-supervision\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-4-fines-liability-supervision-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>Fines, Liability, Supervision<\/h2>\n<p>There is no direct fine. The fine provisions of the AI Act in Article 99 do not mention Article 4. The German AI Market Surveillance Act (KI-MIG), which has been in force since July 29, 2026, also does not provide for a fine for lack of AI literacy in Section 15.  <\/p>\n<p>However, this is not without consequences. Since July 29, 2026, the Federal Network Agency has been the responsible market surveillance authority and complaints body for the AI Act. It points out that <strong>a lack of AI literacy can be considered a breach of the duty of care.<\/strong>  <\/p>\n<p>This becomes relevant if an AI error harms a customer. In that case, damages are determined by German law. The question will be what you did to prevent the error. The EU Commission also expects sanctions primarily when an incident is due to a lack of staff instruction. Those who can then present their &#8220;AI rules&#8221; and team instructions will be in a much better position.    <\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-5-what-ai-literacy-means-in-concrete-terms\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-5-what-ai-literacy-means-in-concrete-terms-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>What AI literacy means in concrete terms<\/h2>\n<p>The law does not prescribe a curriculum or mandatory training. Nevertheless, the following points can be derived from the EU Commission&#8217;s Q and the Federal Network Agency&#8217;s guidance. Anyone working with AI on your behalf should:  <\/p>\n<ol>\n<li>roughly understand how the tool works, including that language models can invent facts (hallucinations),<\/li>\n<li>know what it is used for and what it is not, such as not putting customer data into a freely accessible tool,<\/li>\n<li>check results before they are sent out.<\/li>\n<\/ol>\n<p>How much of this is necessary depends on the application. Someone using AI to draft an appointment confirmation needs less than someone pre-sorting and classifying job applications. <\/p>\n<p>The Commission explicitly emphasizes that no certificate is required. The law also does not demand an AI officer, knowledge tests, or external training. It is sufficient to record internally what you have done.  <\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-6-usage-rules-instead-of-training-folders\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-6-usage-rules-instead-of-training-folders-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>Usage rules instead of training folders<\/h2>\n<p>The easiest way to fulfill the obligation is to briefly write down how each AI application is regulated. Five questions are enough for this: <\/p>\n<ol>\n<li>Purpose: What are we using the AI for?<\/li>\n<li>Limits: What data and sources is it allowed to use, and what is strictly forbidden?<\/li>\n<li>Tone: How does it present itself to customers?<\/li>\n<li>Handover: When does a human take over?<\/li>\n<li>Control: Who checks the results, and how often?<\/li>\n<\/ol>\n<p>A fictional but typical example: A plumbing business from Hamburg with six people uses AI for two things.<\/p>\n<h3>Use Case 1: Proposal texts<\/h3>\n<ul>\n<li>Purpose: Pre-formulating service descriptions for proposals.<\/li>\n<li>Limits: No customer names or addresses in the tool, no prices from the AI, only own service list as a basis.<\/li>\n<li>Tone: Objective, understandable for laypeople.<\/li>\n<li>Handover: Special cases like water damage are written by the master plumber himself.<\/li>\n<li>Control: Every proposal is read before being sent.<\/li>\n<\/ul>\n<h3>Use Case 2: Chatbot on the website<\/h3>\n<ul>\n<li>Purpose: Answering questions about services, service area, and appointments.<\/li>\n<li>Limits: No commitments on prices or dates, no remote diagnoses.<\/li>\n<li>Tone: Friendly, brief, using &#8216;du&#8217; or &#8216;Sie&#8217; as on the website.<\/li>\n<li>Handover: Emergencies and complaints go immediately to the office, with a phone number.<\/li>\n<li>Control: Ten chat logs are read once a month.<\/li>\n<\/ul>\n<p>That&#8217;s two half-pages. Anyone new to the team reads them on their first day. This documents the instruction, and you can explain how your AI works at any time.  <\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-7-website-chatbot-marketing-article-50-also-applies\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-7-website-chatbot-marketing-article-50-also-applies-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>Website, Chatbot, Marketing: Article 50 also applies<\/h2>\n<p>In addition to Article 4, the transparency obligations from Article 50 of the AI Act have been in force since August 2, 2026. These are often more important for your website and marketing because violations here are subject to fines. <\/p>\n<ul>\n<li>Chatbots: Anyone chatting with an AI chatbot must be informed that they are speaking with an AI, unless it is already obvious. Formally, this duty falls on the provider of the chatbot. If you set up the bot yourself or operate it under your name, ensure there is a clear notice in the chat window anyway. It costs nothing and preempts any discussion.   <\/li>\n<li>Deepfakes: Images, videos, or audio recordings that deceptively mimic real people, places, or events must be labeled as AI-generated.<\/li>\n<li>AI Texts: Texts intended to inform the public about matters of public interest must be labeled if they have not been editorially reviewed and accounted for by a human.<\/li>\n<\/ul>\n<p>For SEO texts, blog posts, and social media posts, this means in practice: A human proofreads, checks the facts, and stands by it with their name. This exact review is also what Article 4 means when it speaks of AI literacy. <\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-8-how-to-get-started\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-8-how-to-get-started-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>How to get started<\/h2>\n<ol>\n<li>List all AI uses: email drafts, translations, image editing, social media, chatbot. Ask the team; often someone is using a tool that no one else knows about. <\/li>\n<li>Answer the five questions for each use case. A shared document is sufficient. <\/li>\n<li>Read the rules together and note the date and participants. This is your documentation. <\/li>\n<li>Set a date to review the rules: once a year or whenever a new tool is added.<\/li>\n<\/ol>\n<p>Free help is available: The Federal Network Agency operates an <a href=\"https:\/\/www.bundesnetzagentur.de\/DE\/Fachthemen\/Digitales\/KI\/start_ki.html\" rel=\"nofollow noopener\" target=\"_blank\">AI Service Desk<\/a>.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-9-conclusion\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_91885688f1e84075dec902e375a5df37-9-conclusion-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>Conclusion<\/h2>\n<p>The AI literacy obligation has been easier to fulfill than feared since July 2026. You must be able to prove that you are looking after your team&#8217;s AI knowledge; you do not have to guarantee a specific level.  <strong>Anyone who writes down their AI uses, sets limits, and checks results has taken care of it.<\/strong><\/p>\n<p>You should take Article 50 more seriously: A chatbot on your website without an AI notice or an unlabeled deepfake in advertising has been a real risk since August 2026.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div><section id=\"leadmagnet-gate-block_6767f144372ecc7316d14d12f2aded32\" class=\"leadmagnet-gate alignfull\">\n\n    <div class=\"container\">\n        <div class=\"row align-items-center gx-lg-5\">\n\n                            <div class=\"col-12 col-lg-5 leadmagnet-gate__media\"><figure class=\"lm-aeo\" role=\"img\" aria-label=\"Illustration zum Thema \u201eHow AI Systems Evaluate Brands\u201c\"><div class=\"lm-aeo__stage\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg viewBox=\"-140 -20 1090 760\" width=\"1090\" height=\"760\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"60\" cy=\"540\" r=\"200\" fill=\"#EE6352\"\/><circle cx=\"860\" cy=\"70\" r=\"90\" fill=\"#CDD5F1\"\/><rect x=\"300\" y=\"140\" width=\"300\" height=\"270\" rx=\"16\" fill=\"#FFFFFF\" stroke=\"#12153F\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M300 156 a16 16 0 0 1 16-16 h268 a16 16 0 0 1 16 16 v14 h-300 z\" fill=\"#12153F\"\/><circle cx=\"318\" cy=\"155\" r=\"4\" fill=\"#FFFFFF\"\/><circle cx=\"332\" cy=\"155\" r=\"4\" fill=\"#FFFFFF\"\/><circle cx=\"346\" cy=\"155\" r=\"4\" fill=\"#FFFFFF\"\/><rect x=\"320\" y=\"196\" width=\"120\" height=\"70\" rx=\"8\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"2\" 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stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><rect x=\"524\" y=\"336\" width=\"16\" height=\"38\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><rect x=\"430\" y=\"220\" width=\"170\" height=\"120\" rx=\"12\" fill=\"#FFFFFF\" stroke=\"#12153F\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><circle cx=\"482\" cy=\"280\" r=\"34\" fill=\"none\" stroke=\"#CDD5F1\" stroke-width=\"7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path data-aeo=\"sweep\" d=\"M482 246 A34 34 0 1 1 448.5165363975849 285.90403804067563\" fill=\"none\" stroke=\"#EE6352\" stroke-width=\"7\" stroke-linecap=\"round\"\/><text data-aeo=\"count\" data-to=\"85\" x=\"482\" y=\"289\" font-family=\"Manrope, sans-serif\" font-weight=\"800\" font-size=\"26\" fill=\"#12153F\" text-anchor=\"middle\">85<\/text><circle cx=\"540\" cy=\"262\" r=\"5\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><circle cx=\"540\" cy=\"298\" r=\"5\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><rect x=\"552\" y=\"258\" width=\"40\" height=\"8\" rx=\"4\" fill=\"#EE6352\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><rect x=\"552\" y=\"294\" width=\"32\" height=\"8\" rx=\"4\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/figure><\/div>\n            \n            <div class=\"col-12 col-lg-7 leadmagnet-gate__body\">\n                <h2 class=\"leadmagnet-gate__headline\">How AI Systems Evaluate Brands<\/h2>\n\n                                    <p class=\"leadmagnet-gate__text\">What companies need to do now to be visible in ChatGPT, Perplexity, and Google AI Overviews.<\/p>\n                \n                <div class=\"leadmagnet-gate__form\">\n                    <div 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Unsubscribe anytime.<\/p>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section id=\"faq-section-block_523764fabd455268dc40f50c3dc778b0\" class=\"faq-section alignfull overflow-hidden\">\n    <div class=\"container pt-5 pb-5\">\n        <div class=\"row align-items-start\">\n\n            <div class=\"col-12 col-lg-6 col-md-4 mb-5 mb-lg-0 faq-header-col\">\n                                    <p class=\"thema thema-blue\">Frequently Asked Questions<\/p>\n                \n                                    <div class=\"faq-text-wysiwyg\">\n                        <h2>Frequently asked questions about the AI literacy obligation.<\/h2>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"col-12 col-lg-5 col-md-8 offset-lg-1 faq-accordion-col\">\n                                    <div class=\"faq-accordion-wrap\">\n                        <div class=\"accordion\" id=\"accordion-block_523764fabd455268dc40f50c3dc778b0\">\n                                                            <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_523764fabd455268dc40f50c3dc778b0-1\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_523764fabd455268dc40f50c3dc778b0-1\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_523764fabd455268dc40f50c3dc778b0-1\">\n                                            Do I need a certificate for AI literacy?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_523764fabd455268dc40f50c3dc778b0-1\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_523764fabd455268dc40f50c3dc778b0-1\"\n                                        data-bs-parent=\"#accordion-block_523764fabd455268dc40f50c3dc778b0\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>No. The EU Commission explicitly states that no certificate is necessary. Internal documentation of what you have done for your team&#8217;s AI literacy is sufficient.  <\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_523764fabd455268dc40f50c3dc778b0-2\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_523764fabd455268dc40f50c3dc778b0-2\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_523764fabd455268dc40f50c3dc778b0-2\">\n                                            Does the AI literacy obligation also apply to freelancers without employees?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_523764fabd455268dc40f50c3dc778b0-2\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_523764fabd455268dc40f50c3dc778b0-2\"\n                                        data-bs-parent=\"#accordion-block_523764fabd455268dc40f50c3dc778b0\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Yes, as soon as you use AI professionally. The effort required depends on the application. For simple applications, a conscious, written approach is enough.  <\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_523764fabd455268dc40f50c3dc778b0-3\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_523764fabd455268dc40f50c3dc778b0-3\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_523764fabd455268dc40f50c3dc778b0-3\">\n                                            Is there a fine if I do nothing?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_523764fabd455268dc40f50c3dc778b0-3\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_523764fabd455268dc40f50c3dc778b0-3\"\n                                        data-bs-parent=\"#accordion-block_523764fabd455268dc40f50c3dc778b0\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Not for Article 4. Neither the AI Act nor the German AI Market Surveillance Act provide for a fine for this. However, a lack of AI literacy can be considered a breach of the duty of care if damage occurs due to an AI error.  <\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_523764fabd455268dc40f50c3dc778b0-4\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_523764fabd455268dc40f50c3dc778b0-4\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_523764fabd455268dc40f50c3dc778b0-4\">\n                                            What changed with the Digital Omnibus?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_523764fabd455268dc40f50c3dc778b0-4\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_523764fabd455268dc40f50c3dc778b0-4\"\n                                        data-bs-parent=\"#accordion-block_523764fabd455268dc40f50c3dc778b0\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Since July 27, 2026, companies must support the development of their team&#8217;s AI literacy instead of ensuring a sufficient level. You no longer have to guarantee a specific level of competence. <\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_523764fabd455268dc40f50c3dc778b0-5\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_523764fabd455268dc40f50c3dc778b0-5\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_523764fabd455268dc40f50c3dc778b0-5\">\n                                            Does using ChatGPT at work count?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_523764fabd455268dc40f50c3dc778b0-5\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_523764fabd455268dc40f50c3dc778b0-5\"\n                                        data-bs-parent=\"#accordion-block_523764fabd455268dc40f50c3dc778b0\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Yes. Anyone using ChatGPT, Claude, or similar tools professionally is a deployer within the meaning of the AI Act. <\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_523764fabd455268dc40f50c3dc778b0-6\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_523764fabd455268dc40f50c3dc778b0-6\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_523764fabd455268dc40f50c3dc778b0-6\">\n                                            Do I have to label my website chatbot?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_523764fabd455268dc40f50c3dc778b0-6\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_523764fabd455268dc40f50c3dc778b0-6\"\n                                        data-bs-parent=\"#accordion-block_523764fabd455268dc40f50c3dc778b0\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Since August 2, 2026, users must be informed that they are chatting with an AI (Article 50 AI Act), unless it is obvious. The duty formally lies with the provider of the chatbot. A clear notice in the chat window is nevertheless the safe solution, also for you as the deployer.  <\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <\/div>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"text-section-block_7b25c5adcf02317e0478d79e8d3e469e\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"451\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3.png 972w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3-300x139.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3-768x356.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                                            <p class=\"thema thema-blue\">Setting up AI in marketing correctly<\/p>\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h2>Do you want to use AI on your website and in marketing without getting into trouble?<\/h2>\n<p>We set up chatbots, AI-supported content, and SEO so that labeling, control, and responsibilities are clear from the start. In an initial consultation, we&#8217;ll see where you stand. <\/p>\n                        <\/div>\n                    \n                        <div class=\"tb-button-group d-flex flex-wrap gap-3 mt-4\">\n                        <a class=\"btn btn-primary\" href=\"https:\/\/onnetwork.agency\/en\/contact\/\" target=\"_self\">\n                    Schedule an initial consultation                                            <span class=\"btn-arrow\">&rarr;<\/span>\n                                    <\/a>\n                <\/div>\n                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>    <section id=\"authorpreview-section-block_e69f440871d1130faf580263b0161874-2\" class=\"authorpreview-section alignfull layout-single-link\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\" class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Managing Director<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter is Managing Director of on:NetworkAgency and helps businesses get found online. Writes about websites, SEO, visibility on Google and AI systems, and what actually works in practice. No agency fluff.  <\/p>\n                    \n                                            <a class=\"ap-single-link mt-3\" href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\">\n                            All 11 articles                            <span class=\"btn-arrow\">&rarr;<\/span>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n        <section id=\"blogpreview-section-block_da0e3f0f76333e0302c29648f591cff1\"\n        class=\"blogpreview-section alignfull layout-related mt-0\">\n        <div class=\"container\">\n\n            <p class=\"thema thema-blue mb-4\">Related articles<\/p>\n\n            <div class=\"row g-4 bp-related-row\">\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/landing-page-or-website\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Guide                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Landing page or website? 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Status: October 8, 2026. It does not replace legal advice.  <\/p>\n<p><strong>Sources<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\/deu\" target=\"_blank\" rel=\"noopener nofollow\">Regulation (EU) 2024\/1689 (AI Act), Art. 3 No. 56, Art. 4, Art. 50, Art. 99<\/a><\/li>\n<li><a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2026\/1744\/oj\/deu\" target=\"_blank\" rel=\"noopener nofollow\">Regulation (EU) 2026\/1744 (Amendment of the AI Act), Art. 1 No. 5<\/a><\/li>\n<li><a href=\"https:\/\/www.gesetze-im-internet.de\/ki-mig\/BJNR0DF0B0026.html\" target=\"_blank\" rel=\"noopener nofollow\">AI Market Surveillance Act (KI-MIG), \u00a7 15<\/a><\/li>\n<li><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/faqs\/ai-literacy-questions-answers\" target=\"_blank\" rel=\"noopener nofollow\">EU Commission, AI Literacy: Questions  Answers<\/a><\/li>\n<li><a href=\"https:\/\/www.bundesnetzagentur.de\/DE\/Fachthemen\/Digitales\/KI\/7_Kompetenz\/start.html\" target=\"_blank\" rel=\"noopener nofollow\">Federal Network Agency, AI Literacy<\/a><\/li>\n<li><a href=\"https:\/\/www.destatis.de\/DE\/Themen\/Branchen-Unternehmen\/Unternehmen\/IKT-in-Unternehmen-IKT-Branche\/_inhalt.html\" target=\"_blank\" rel=\"noopener nofollow\">Federal Statistical Office, ICT in enterprises<\/a><\/li>\n<li><a href=\"https:\/\/www.bitkom.org\/Presse\/Presseinformation\/Erstmals-nutzt-Mehrheit-Unternehmen-KI\" target=\"_blank\" rel=\"noopener nofollow\">Bitkom, Press release dated 14.09.2026<\/a><\/li>\n<\/ul>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Since February 2025, the AI Act has required AI literacy from everyone using AI at work. In July 2026, the obligation was eased but not scrapped. What it means today and how you can cleanly document it with just one hour of work.  <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,126],"tags":[],"class_list":["post-1733","post","type-post","status-publish","format-standard","hentry","category-guide-en","category-technology-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/comments?post=1733"}],"version-history":[{"count":7,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1733\/revisions"}],"predecessor-version":[{"id":1768,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1733\/revisions\/1768"}],"wp:attachment":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/media?parent=1733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/categories?post=1733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/tags?post=1733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}