{"id":1447,"date":"2026-06-30T11:51:00","date_gmt":"2026-06-30T09:51:00","guid":{"rendered":"https:\/\/onnetwork.agency\/?p=1447"},"modified":"2026-07-07T10:20:33","modified_gmt":"2026-07-07T08:20:33","slug":"landing-page-or-website","status":"publish","type":"post","link":"https:\/\/onnetwork.agency\/en\/landing-page-or-website\/","title":{"rendered":"Landing page or website? That difference often determines whether visitors stay or leave"},"content":{"rendered":"<section id=\"hero-section-block_fa6364936bc6f887541145227f88fdb9\" class=\"hero-section alignfull position-relative\">\n    <div class=\"container hero-container flex-column\">\n        <div class=\"row align-items-center position-relative\">\n\n            <!-- Left Side \/ Text & Buttons -->\n            <div class=\"col col-md-9 col-lg-8 col-xl-7 hero-col-text\">\n\n                <div class=\"hero-content-wrapper\">\n                    \n                                            <div class=\"hero-text-area\">\n                            <h1><span style=\"color: #ee6352\">Landing page<\/span> or website? The difference determines whether visitors make inquiries or leave the site.<\/h1>\n                                                    <\/div>\n                    \n                                    <\/div>\n            <\/div>\n\n\n            <div class=\"hero-graphic-wrapper d-none d-lg-block\">\n                                    <figure class=\"hero-image-figure\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/landingpage-vs-website-zeichnung-transparent.png\" class=\"img-fluid hero-img\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/landingpage-vs-website-zeichnung-transparent.png 1800w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/landingpage-vs-website-zeichnung-transparent-300x200.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/landingpage-vs-website-zeichnung-transparent-1024x683.png 1024w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/landingpage-vs-website-zeichnung-transparent-768x512.png 768w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/landingpage-vs-website-zeichnung-transparent-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                    <\/figure>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>    <section id=\"authorpreview-section-block_a65329ab8b40c129e06819da42782897\" class=\"authorpreview-section alignfull layout-single-simple\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\"\n                        class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Gesch\u00e4ftsf\u00fchrer<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter ist Gesch\u00e4ftsf\u00fchrer von on:NetworkAgency und hilft Unternehmen dabei, online gefunden zu werden. Schreibt \u00fcber Websites, SEO, Sichtbarkeit bei Google und KI-Systemen \u2013 und was davon im Alltag wirklich funktioniert. Ohne Agentur-BlaBla.<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"blogbeitrag-scroll-trap\" data-chapters=\"7\">\n<section id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754\" class=\"blogbeitrag-section alignfull\">\n            <div class=\"container\">\n            <div class=\"row gx-xl-5\">\n                <aside class=\"col-12 col-xl-3 blogbeitrag-toc-col\">\n                    <div class=\"blogbeitrag-toc\">\n                        <p class=\"blogbeitrag-toc-label\">Inhalt<\/p>\n                        <div class=\"blogbeitrag-toc-nav nav flex-xl-column\" role=\"tablist\">\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link active\" id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-1-introduction-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-1-introduction\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-1-introduction\"\n                                    aria-selected=\"true\">\n                                    1. Introduction                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-2-website-or-landing-page-two-digital-tools-with-completely-different-purposes-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-2-website-or-landing-page-two-digital-tools-with-completely-different-purposes\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-2-website-or-landing-page-two-digital-tools-with-completely-different-purposes\"\n                                    aria-selected=\"false\">\n                                    2. Website or landing page? Two digital tools with completely different purposes                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-3-the-classic-website-a-structured-digital-corporate-presence-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-3-the-classic-website-a-structured-digital-corporate-presence\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-3-the-classic-website-a-structured-digital-corporate-presence\"\n                                    aria-selected=\"false\">\n                                    3. The Classic Website: A Structured Digital Corporate Presence                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-4-the-landing-page-focus-instead-of-a-digital-maze-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-4-the-landing-page-focus-instead-of-a-digital-maze\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-4-the-landing-page-focus-instead-of-a-digital-maze\"\n                                    aria-selected=\"false\">\n                                    4. The Landing Page: Focus Instead of a Digital Maze                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-5-when-is-a-landing-page-really-worth-it-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-5-when-is-a-landing-page-really-worth-it\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-5-when-is-a-landing-page-really-worth-it\"\n                                    aria-selected=\"false\">\n                                    5. When is a landing page really worth it?                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-6-do-we-need-both-today-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-6-do-we-need-both-today\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-6-do-we-need-both-today\"\n                                    aria-selected=\"false\">\n                                    6. Do we need both today?                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-7-good-websites-have-a-clear-goal-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-7-good-websites-have-a-clear-goal\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-7-good-websites-have-a-clear-goal\"\n                                    aria-selected=\"false\">\n                                    7. Good websites have a clear goal                                <\/button>\n                                                    <\/div>\n                    <\/div>\n                <\/aside>\n                <div class=\"col-12 col-xl-9 blogbeitrag-chapters\">\n                    <div class=\"tab-content\">\n                                                    <article id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-1-introduction\" class=\"tab-pane fade show active blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-1-introduction-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>Landing page or website? The difference often determines whether visitors submit inquiries or leave the site<\/h2>\n<p>Some companies invest a lot of money in design, technology, and advertising, yet still wonder why they aren&#x27;t getting any inquiries. The reason often lies not in what they offer, but in how their site is structured. After all, the difference between a landing page and a website is much greater than many people realize.<\/p>\n<p>A traditional website is designed to inform, build trust, and provide guidance. A landing page, on the other hand, usually has only one goal: to prompt a specific action. Sounds similar? It\u2019s not, though. And that\u2019s exactly why it\u2019s worth taking a closer look at the difference between a landing page and a website.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-2-website-or-landing-page-two-digital-tools-with-completely-different-purposes\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-2-website-or-landing-page-two-digital-tools-with-completely-different-purposes-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>Website or landing page? Two digital tools with completely different purposes<\/h2>\n<p>The main difference between a landing page and a website lies in their focus. A website functions like a digital company location. Visitors can access various subpages, discover services, learn more about the company, or get in touch.<\/p>\n<p>A landing page, on the other hand, is more like a targeted sales meeting without small talk. Fewer distractions, less navigation, more clarity.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-3-the-classic-website-a-structured-digital-corporate-presence\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-3-the-classic-website-a-structured-digital-corporate-presence-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h3>The Classic Website: A Structured Digital Corporate Presence<\/h3>\n<p>A website consists primarily of several subpages. Typical examples include:<\/p>\n<ul>\n<li>Home<\/li>\n<li>Services Pages<\/li>\n<li>About Us Section<\/li>\n<li>Blog<\/li>\n<li>Contact Page<\/li>\n<li>FAQs<\/li>\n<\/ul>\n<p>The goal: visibility, brand building, and long-term communication of information. A website is particularly well-suited for companies that want to be found on Google over the long term and reach various target audiences. In short: A website is the big picture.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-4-the-landing-page-focus-instead-of-a-digital-maze\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-4-the-landing-page-focus-instead-of-a-digital-maze-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h3>The Landing Page: Focus Instead of a Digital Maze<\/h3>\n<p>Landing pages work differently. They&#x27;re usually designed to prompt just one specific action:<\/p>\n<ul>\n<li>Contact Request<\/li>\n<li>Schedule an Appointment<\/li>\n<li>Purchase<\/li>\n<li>Download<\/li>\n<li>Registration<\/li>\n<\/ul>\n<p>That&#x27;s why the layout is much simpler. Fewer menus, fewer distractions, clearer messages. The difference between a landing page and a website is particularly evident here: While websites provide information, landing pages are designed to convert visitors.<\/p>\n<p>Or to put it more bluntly: The website explains. The landing page sells.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-5-when-is-a-landing-page-really-worth-it\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-5-when-is-a-landing-page-really-worth-it-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h3>When Is a Landing Page Really Worth It?<\/h3>\n<p>A landing page is particularly useful when targeted campaigns are running. For example:<\/p>\n<ul>\n<li>Google Ads<\/li>\n<li>Social Media Ads<\/li>\n<li>Regional campaigns<\/li>\n<li>Product launches<\/li>\n<li>Special Services<\/li>\n<\/ul>\n<p>For example, anyone who runs ads for \u201cWeb Design Hamburg\u201d and then directs visitors to a general homepage with no local connection is often wasting potential. A targeted landing page engages people much more directly.<\/p>\n<p>The difference between a landing page and a website is therefore particularly relevant in marketing. This is because different goals require different page structures.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-6-do-we-need-both-today\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-6-do-we-need-both-today-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h3>Do we need both today?<\/h3>\n<p>In many cases: yes. A strong website builds trust and visibility. Landing pages also help campaigns perform more effectively. It is precisely this combination that is becoming attractive to many companies today, especially as they compete for attention.<\/p>\n<p>Because let&#x27;s be honest: No one wants to click through seven menu items just to make a simple inquiry.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-7-good-websites-have-a-clear-goal\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_8ed9d852e051b61bfb7b23d0de6dc754-7-good-websites-have-a-clear-goal-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>Good websites have a clear goal<\/h2>\n<p>The difference between a landing page and a website isn&#x27;t a minor technical detail\u2014it&#x27;s a strategic decision. Websites build brands. Landing pages drive users to take specific actions.<\/p>\n<p>Which solution makes sense, therefore, does not depend on what seems \u201cmore modern\u201d\u2014but rather on what your customers really need: guidance, trust, a quick decision, or a direct path to making an inquiry. This is exactly where digital gut feelings differ from sensible structure.<\/p>\n<p>That&#x27;s why on:NetworkAgency focuses not only on design and technology, but also on the goal, user experience, and impact. Because sometimes what&#x27;s missing isn&#x27;t a completely new website\u2014it&#x27;s simply the right page for the right task.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div><section id=\"leadmagnet-gate-block_3a1e4fbef43518b149daa8a8d6cbc2f0\" class=\"leadmagnet-gate alignfull\">\n\n    <div class=\"container\">\n        <div class=\"row align-items-center gx-lg-5\">\n\n                            <div class=\"col-12 col-lg-5 leadmagnet-gate__media\"><figure class=\"lm-aeo\" role=\"img\" aria-label=\"Illustration zum Thema \u201eLandingpage oder Website?\u201c\"><div class=\"lm-aeo__stage\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg viewBox=\"0 -10 970 690\" width=\"970\" height=\"690\" 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<h2 class=\"leadmagnet-gate__headline\">Landingpage oder Website?<\/h2>\n\n                                    <p class=\"leadmagnet-gate__text\">Der Guide, der die Frage beantwortet. Viele Unternehmen schicken Ad-Klicks auf ihre allgemeine Startseite. Besucher sind verwirrt, wissen nicht, was sie tun sollen \u2014 und gehen wieder. Das Problem liegt nicht in der Anzeige.<\/p>\n                \n                <div class=\"leadmagnet-gate__form\">\n                    <div class='fluentform ff-default fluentform_wrapper_6 ffs_default_wrap'><form data-form_id=\"6\" id=\"fluentform_6\" class=\"frm-fluent-form fluent_form_6 ff-el-form-top ff_form_instance_6_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_6_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">lead-magnet-gate-plus<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_6_item_sf\" aria-label=\"Newsletter\">\n                    Newsletter                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_6__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_6_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n                <input type=\"hidden\" id=\"__fluent_protection_token_6\" class=\"fluent-form-token-field\" name=\"__fluent_protection_token_6\">\n        <input type='hidden' name='__fluent_form_embded_post_id' value='1447' \/><input type=\"hidden\" id=\"_fluentform_6_fluentformnonce\" name=\"_fluentform_6_fluentformnonce\" value=\"9f934abb33\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/1447\" \/><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_6_email' id='label_ff_6_email' aria-label=\"E-Mail-Adresse\">E-Mail-Adresse<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_6_email\" class=\"ff-el-form-control\" placeholder=\"E-Mail-Adresse *\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-el-form-hide_label has-conditions'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_6_names' id='label_ff_6_names' >Vorname<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names\" id=\"ff_6_names\" class=\"ff-el-form-control\" placeholder=\"Vorname *\" data-name=\"names\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-el-form-hide_label has-conditions'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_6_phone' id='label_ff_6_phone' aria-label=\"Telefon\">Telefon<\/label><\/div><div class='ff-el-input--content'><input type=\"tel\" name=\"phone\" id=\"ff_6_phone\" class=\"ff-el-form-control ff-el-phone\" placeholder=\"Telefon (optional \u2014 f\u00fcr ein kurzes Gespr\u00e4ch)\" data-name=\"phone\" inputmode=\"tel\"  aria-invalid='false' aria-required=false><\/div><\/div><div class='ff-el-group   has-conditions  ff-el-input--content'><div class='ff-el-form-check ff-el-tc'><label aria-label='Terms and Conditions: Ich bin damit einverstanden, dass on:NetworkAgency meine Angaben speichert und mich per E-Mail oder Telefon kontaktiert, um mir den Download zuzuschicken und mich \u00fcber \u00e4hnliche Inhalte zu informieren. Diese Einwilligung kann ich jederzeit widerrufen. \u2192 Datenschutz Contains 1 link. Use tab navigation to review.' class='ff-el-form-check-label ff_tc_label' for=terms_1419e5af554a4125c263459e55c3032f><span class='ff_tc_checkbox'><input type=\"checkbox\" name=\"terms\" id=\"terms_1419e5af554a4125c263459e55c3032f\" class=\"ff-el-form-check-input\" data-name=\"terms\"  value='on' aria-invalid='false' aria-required=true><\/span> <div class='ff_t_c'>Ich bin damit einverstanden, dass on:NetworkAgency meine Angaben speichert und mich per E-Mail oder Telefon kontaktiert, um mir den Download zuzuschicken und mich \u00fcber \u00e4hnliche Inhalte zu informieren. 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Unsubscribe anytime.<\/p>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section id=\"text-section-block_63a65eb2479f701f6d7b3f4488406fa2\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"451\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3.png 972w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3-300x139.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3-768x356.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                                            <p class=\"thema thema-blue\">This Topic as a Project<\/p>\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h2>We build what really converts\u2014we develop your<br \/>\nlanding page or website.<\/h2>\n<p>From defining objectives to design and copywriting to the finished website\u2014we handle the operational side, so you can keep your mind free for your business.<\/p>\n                        <\/div>\n                    \n                        <div class=\"tb-button-group d-flex flex-wrap gap-3 mt-4\">\n                        <a class=\"btn btn-primary\" href=\"#\"\n                    target=\"_self\">\n                    View Growth Services                                            <span class=\"btn-arrow\">&rarr;<\/span>\n                                    <\/a>\n                <\/div>\n                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>    <section id=\"authorpreview-section-block_637e8efe9affbca5550abbc2823b2f42\" class=\"authorpreview-section alignfull layout-single-link\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\"\n                        class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Gesch\u00e4ftsf\u00fchrer<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter ist Gesch\u00e4ftsf\u00fchrer von on:NetworkAgency und hilft Unternehmen dabei, online gefunden zu werden. Schreibt \u00fcber Websites, SEO, Sichtbarkeit bei Google und KI-Systemen \u2013 und was davon im Alltag wirklich funktioniert. Ohne Agentur-BlaBla.<\/p>\n                    \n                                            <a class=\"ap-single-link mt-3\" href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\">\n                            Alle 20 Artikel                            <span class=\"btn-arrow\">&rarr;<\/span>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n        <section id=\"blogpreview-section-block_2dc19dbaa3c8c090ce6e86a79193373e\"\n        class=\"blogpreview-section alignfull layout-related mt-0\">\n        <div class=\"container\">\n\n            <p class=\"thema thema-blue mb-4\">Verwandte Artikel<\/p>\n\n            <div class=\"row g-4 bp-related-row\">\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/online-marketing-for-smes\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Growth                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Online Marketing for Small and Medium-Sized Businesses: Visibility Trumps Gut Feelings                            <\/h3>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/local-seo-get-found-where-customers-look\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Growth                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Local SEO: How to Be Visible Where Customers Actually Search                            <\/h3>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/bafa-funding-for-websites-seo-and-online-marketing-what-smes-in-hamburg-really-need-to-know\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Growth                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                BAFA Funding for Websites, SEO, and Online Marketing: What SMEs in Hamburg Really Need to Know                            <\/h3>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/section>\n    <section id=\"faq-section-block_a7ff3fba325c5b27a4b4f8791b5e8ac7\" class=\"faq-section alignfull overflow-hidden\">\n    <div class=\"container pt-5 pb-5\">\n        <div class=\"row align-items-start\">\n\n            <div class=\"col-12 col-lg-6 col-md-4 mb-5 mb-lg-0 faq-header-col\">\n                                    <p class=\"thema thema-blue\">Frequently Asked Questions<\/p>\n                \n                                    <div class=\"faq-text-wysiwyg\">\n                        <h2>Frequently Asked Questions<br \/>\nAbout Landing Pages.<\/h2>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"col-12 col-lg-5 col-md-8 offset-lg-1 faq-accordion-col\">\n                                    <div class=\"faq-accordion-wrap\">\n                        <div class=\"accordion\" id=\"accordion-block_a7ff3fba325c5b27a4b4f8791b5e8ac7\">\n                                                            <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-1\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-1\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-1\">\n                                            What is the biggest difference between a landing page and a website?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-1\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-1\"\n                                        data-bs-parent=\"#accordion-block_a7ff3fba325c5b27a4b4f8791b5e8ac7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>The main difference lies in the goal. Websites provide comprehensive information, while landing pages usually focus on a specific action.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-2\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-2\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-2\">\n                                            Is a landing page better suited for advertising?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-2\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-2\"\n                                        data-bs-parent=\"#accordion-block_a7ff3fba325c5b27a4b4f8791b5e8ac7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Yes. Landing pages are specifically designed to guide visitors toward making an inquiry or completing a conversion.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-3\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-3\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-3\">\n                                            Can a website have multiple landing pages?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-3\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-3\"\n                                        data-bs-parent=\"#accordion-block_a7ff3fba325c5b27a4b4f8791b5e8ac7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Definitely. Many companies also use landing pages as part of their existing website structure.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-4\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-4\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-4\">\n                                            Does every company need a landing page?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-4\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_a7ff3fba325c5b27a4b4f8791b5e8ac7-4\"\n                                        data-bs-parent=\"#accordion-block_a7ff3fba325c5b27a4b4f8791b5e8ac7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Not necessarily. However, those who actively run campaigns or want to generate targeted leads often benefit significantly from it.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <\/div>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"text-section-block_f75ee01437346fcfc2fd323cbf5ff268\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"625\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731.png 972w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731-300x193.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731-768x494.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h3><span style=\"color: #6978b5\">About This Article<\/span><\/h3>\n<p>This article is part of our Technology series on web projects and was written by Kevin Winter. It is updated regularly. The current version is from June 2026.<\/p>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Some companies invest heavily in design and advertising, yet still wonder why they aren&#8217;t getting any inquiries. The reason often lies not in the product itself, but in how it is presented. The difference between a landing page and a website is much greater than many people realize.<\/p>\n","protected":false},"author":3,"featured_media":1620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,126],"tags":[],"class_list":["post-1447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-en","category-technology-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/comments?post=1447"}],"version-history":[{"count":7,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1447\/revisions"}],"predecessor-version":[{"id":1663,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1447\/revisions\/1663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/media\/1620"}],"wp:attachment":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/media?parent=1447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/categories?post=1447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/tags?post=1447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}