{"id":1414,"date":"2026-06-15T09:19:25","date_gmt":"2026-06-15T07:19:25","guid":{"rendered":"https:\/\/onnetwork.agency\/bafa-funding-for-websites-seo-and-online-marketing-what-smes-in-hamburg-really-need-to-know\/"},"modified":"2026-07-07T10:20:28","modified_gmt":"2026-07-07T08:20:28","slug":"bafa-funding-for-websites-seo-and-online-marketing-what-smes-in-hamburg-really-need-to-know","status":"publish","type":"post","link":"https:\/\/onnetwork.agency\/en\/bafa-funding-for-websites-seo-and-online-marketing-what-smes-in-hamburg-really-need-to-know\/","title":{"rendered":"BAFA Funding for Websites, SEO, and Online Marketing: What SMEs in Hamburg Really Need to Know"},"content":{"rendered":"<section id=\"hero-section-block_0e843be4c3ee3570d9bc66546a7ce370\" class=\"hero-section alignfull position-relative\">\n    <div class=\"container hero-container flex-column\">\n        <div class=\"row align-items-center position-relative\">\n\n            <!-- Left Side \/ Text & Buttons -->\n            <div class=\"col col-md-9 col-lg-8 col-xl-7 hero-col-text\">\n\n                <div class=\"hero-content-wrapper\">\n                    \n                                            <div class=\"hero-text-area\">\n                            <h1>BAFA Funding for<br \/>\n<span style=\"color: #ee6352;\">Website, SEO, and Online Marketing:<\/span> What SMEs in Hamburg Really Need to Know<\/h1>\n                                                    <\/div>\n                    \n                                    <\/div>\n            <\/div>\n\n\n            <div class=\"hero-graphic-wrapper d-none d-lg-block\">\n                                    <figure class=\"hero-image-figure\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/bafa-foerderfaehige-beratung-siegel-zeichnung-transparent.png\" class=\"img-fluid hero-img\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/bafa-foerderfaehige-beratung-siegel-zeichnung-transparent.png 1800w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/bafa-foerderfaehige-beratung-siegel-zeichnung-transparent-300x200.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/bafa-foerderfaehige-beratung-siegel-zeichnung-transparent-1024x683.png 1024w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/bafa-foerderfaehige-beratung-siegel-zeichnung-transparent-768x512.png 768w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/06\/bafa-foerderfaehige-beratung-siegel-zeichnung-transparent-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/>                    <\/figure>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n    <section id=\"authorpreview-section-block_2ea259fb7a8274ab1b27b6ee783d5623\" class=\"authorpreview-section alignfull layout-single-link\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\"\n                        class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Gesch\u00e4ftsf\u00fchrer<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter ist Gesch\u00e4ftsf\u00fchrer von on:NetworkAgency und hilft Unternehmen dabei, online gefunden zu werden. Schreibt \u00fcber Websites, SEO, Sichtbarkeit bei Google und KI-Systemen \u2013 und was davon im Alltag wirklich funktioniert. Ohne Agentur-BlaBla.<\/p>\n                    \n                                            <a class=\"ap-single-link mt-3\" href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\">\n                            Alle 21 Artikel                            <span class=\"btn-arrow\">&rarr;<\/span>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n<div class=\"blogbeitrag-scroll-trap\" data-chapters=\"5\">\n<section id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63\" class=\"blogbeitrag-section alignfull\">\n            <div class=\"container\">\n            <div class=\"row gx-xl-5\">\n                <aside class=\"col-12 col-xl-3 blogbeitrag-toc-col\">\n                    <div class=\"blogbeitrag-toc\">\n                        <p class=\"blogbeitrag-toc-label\">Inhalt<\/p>\n                        <div class=\"blogbeitrag-toc-nav nav flex-xl-column\" role=\"tablist\">\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link active\" id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-1-introduction-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-1-introduction\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-1-introduction\"\n                                    aria-selected=\"true\">\n                                    1. Introduction                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-2-what-the-bafa-program-is-and-how-it-relates-to-digitalization-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-2-what-the-bafa-program-is-and-how-it-relates-to-digitalization\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-2-what-the-bafa-program-is-and-how-it-relates-to-digitalization\"\n                                    aria-selected=\"false\">\n                                    2. What the BAFA program is and how it relates to digitalization                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-3-who-is-eligible-for-financial-assistance-in-hamburg-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-3-who-is-eligible-for-financial-assistance-in-hamburg\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-3-who-is-eligible-for-financial-assistance-in-hamburg\"\n                                    aria-selected=\"false\">\n                                    3. Who Is Eligible for Financial Assistance in Hamburg                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-4-how-much-the-subsidy-is-in-hamburg-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-4-how-much-the-subsidy-is-in-hamburg\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-4-how-much-the-subsidy-is-in-hamburg\"\n                                    aria-selected=\"false\">\n                                    4. How much the subsidy is in Hamburg                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-5-what-specifically-is-eligible-for-funding-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-5-what-specifically-is-eligible-for-funding\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-5-what-specifically-is-eligible-for-funding\"\n                                    aria-selected=\"false\">\n                                    5. What, Specifically, Is Eligible for Funding                                <\/button>\n                                                    <\/div>\n                    <\/div>\n                <\/aside>\n                <div class=\"col-12 col-xl-9 blogbeitrag-chapters\">\n                    <div class=\"tab-content\">\n                                                    <article id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-1-introduction\" class=\"tab-pane fade show active blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-1-introduction-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <p>Many companies in Hamburg invest in their websites or online marketing without realizing that part of that investment could be subsidized by the government. The BAFA program for management consulting has been in place for years. Yet it is rarely used in the digital sector because most small and medium-sized enterprises (SMEs) are unaware that web design consulting, SEO analysis, or an online marketing strategy are eligible for funding.<\/p>\n                                    <\/div>\n                                                                            <div class=\"col-12 col-xl-4 d-xl-block d-none\">\n                                            <blockquote class=\"blogbeitrag-quote\">\n                                                <p>&bdquo;Most small and medium-sized businesses pay full price for their websites and SEO. However, the government covers up to 3,500 euros for consulting services related to digitalization, search engine optimization, and online marketing. You just have to apply in time.&ldquo;<\/p>\n                                            <\/blockquote>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-2-what-the-bafa-program-is-and-how-it-relates-to-digitalization\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-2-what-the-bafa-program-is-and-how-it-relates-to-digitalization-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>What the BAFA program is and how it relates to digitalization<\/h2>\n<p>Through the \u201cPromotion of Entrepreneurial Know-How\u201d program, the Federal Office for Economic Affairs and Export Control (BAFA) provides funding for external consulting services for small and medium-sized enterprises. The program is not limited to traditional management consulting. Digital topics are explicitly eligible for funding: search engine optimization, online marketing strategy, web design concepts, digital positioning, and, most recently, GEO consulting for AI visibility.<\/p>\n<p>What surprises many people is that <strong>the grant does not have to be repaid.<\/strong> <span style=\"color: #ee6352;\"><strong>The program runs through the end of 2026.<\/strong><\/span><\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-3-who-is-eligible-for-financial-assistance-in-hamburg\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-3-who-is-eligible-for-financial-assistance-in-hamburg-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>Who Is Eligible for Financial Assistance in Hamburg<\/h2>\n<p>Companies that meet the following criteria are eligible for funding:<\/p>\n<ul>\n<li>Fewer than 250 employees<\/li>\n<li>Annual revenue of no more than 50 million euros<\/li>\n<li>Headquarters or place of business in Germany<\/li>\n<\/ul>\n<p>This also applies to self-employed individuals, freelancers, and sole proprietors. Excluded are, among others, tax advisors, attorneys, and notaries.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-4-how-much-the-subsidy-is-in-hamburg\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-4-how-much-the-subsidy-is-in-hamburg-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h3>How much is the grant in Hamburg?<\/h3>\n<p>Hamburg is located in the former West German states. <strong>The funding rate is 50 percent of eligible consulting costs.<\/strong> The maximum consulting cost is 3,500 euros. This results in a grant of up to 1,750 euros per funding phase.<\/p>\n<p>Up to five grants are available per company, with a maximum of two per calendar year. Those who consistently take advantage of this program can have a significant portion of their consulting costs subsidized over several years.<\/p>\n<p>In addition, companies in Hamburg can take advantage of the Hamburg Digital Check: up to 50 percent funding for digital consulting services, with a maximum grant amount of 7,500 euros. Both programs can be combined under certain circumstances.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-5-what-specifically-is-eligible-for-funding\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_637c20c846e9302b1b650bbd68df5e63-5-what-specifically-is-eligible-for-funding-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h3>What Specifically Is Eligible for Funding<\/h3>\n<p>Consulting services in the following areas are eligible for funding:<\/p>\n<ul>\n<li>Website Strategy and Relaunch Concept<\/li>\n<li>Search Engine Optimization (SEO) and Technical SEO Audit<\/li>\n<li>Online Marketing Strategy and Channel Planning<\/li>\n<li>GEO Consulting for Visibility in AI Systems<\/li>\n<li>Local Visibility (Local SEO, Google Business)<\/li>\n<li>Digital Positioning and Brand Development<\/li>\n<\/ul>\n<p>The program does not fund implementation alone, product development, or ongoing service contracts. The program funds consulting services, not implementation.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n<section id=\"steps-section-block_d2ac0d4cf6e214282f711980fbc4db6a\" class=\"steps-section alignfull\">\n    <div class=\"container\">\n\n        <div class=\"row mb-5 pb-4\">\n            <div class=\"col-12 st-header\">\n                                    <p class=\"thema thema-blue\">How We Work<\/p>\n                \n                                    <div class=\"st-text-wysiwyg\">\n                        <h2 id=\"schritte\">From idea to result. In four clear steps.<\/h2>\n<p>No flying blind. We clearly explain how the process works.<\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n                    <div class=\"row st-steps-row\">\n                                    <div class=\"col-12 col-lg st-step-wrap\">\n                        <div class=\"st-step-item\">\n                            <div class=\"st-step-circle-wrap\">\n                                <span class=\"st-step-number\">1<\/span>\n                            <\/div>\n                            <div class=\"st-step-content\">\n                                                                    <h4 class=\"st-step-title h6\">Free Initial Consultation<\/h4>\n                                \n                                                                    <p class=\"st-step-desc\">Together, we&#039;ll determine whether your project is eligible for funding and what steps make sense to take.<\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"col-12 col-lg st-step-wrap\">\n                        <div class=\"st-step-item\">\n                            <div class=\"st-step-circle-wrap\">\n                                <span class=\"st-step-number\">2<\/span>\n                            <\/div>\n                            <div class=\"st-step-content\">\n                                                                    <h4 class=\"st-step-title h6\">Submission of Applications<\/h4>\n                                \n                                                                    <p class=\"st-step-desc\">The application is submitted by your company. We will assist you with the preparation. Important: The application must be submitted before the project begins.<\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"col-12 col-lg st-step-wrap\">\n                        <div class=\"st-step-item\">\n                            <div class=\"st-step-circle-wrap\">\n                                <span class=\"st-step-number\">3<\/span>\n                            <\/div>\n                            <div class=\"st-step-content\">\n                                                                    <h4 class=\"st-step-title h6\">Approval<\/h4>\n                                \n                                                                    <p class=\"st-step-desc\">The BAFA typically processes applications within a few days. The consultation may not begin until confirmation has been received.<\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"col-12 col-lg st-step-wrap\">\n                        <div class=\"st-step-item\">\n                            <div class=\"st-step-circle-wrap\">\n                                <span class=\"st-step-number\">4<\/span>\n                            <\/div>\n                            <div class=\"st-step-content\">\n                                                                    <h4 class=\"st-step-title h6\">Implementation &amp; Billing<\/h4>\n                                \n                                                                    <p class=\"st-step-desc\">Once you have completed the process, submit the required documentation. The grant will be deposited directly into your account.<\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n        \n    <\/div>\n<\/section>\n\n<section id=\"leadmagnet-gate-block_2a4ebe74ffddbfcebc3e0b62e0b4261f\" class=\"leadmagnet-gate alignfull\">\n\n    <div class=\"container\">\n        <div class=\"row align-items-center gx-lg-5\">\n\n                            <div class=\"col-12 col-lg-5 leadmagnet-gate__media\"><figure class=\"lm-aeo\" role=\"img\" aria-label=\"Illustration zum Thema \u201eBis zu 1.750 EUR F\u00f6rderung f\u00fcr Ihre Website, SEO oder Online-Marketing\u201c\"><div class=\"lm-aeo__stage\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg viewBox=\"-110 -6 1058 746\" width=\"1058\" height=\"746\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"90\" cy=\"540\" r=\"200\" fill=\"#CDD5F1\"\/><circle cx=\"858\" cy=\"84\" r=\"90\" 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C633.48 147.48, 633.48 147.48, 636 136 Z\" fill=\"#EE6352\" stroke=\"#12153F\" stroke-width=\"1.6\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/figure><\/div>\n            \n            <div class=\"col-12 col-lg-7 leadmagnet-gate__body\">\n                <h2 class=\"leadmagnet-gate__headline\">Bis zu 1.750 EUR F\u00f6rderung f\u00fcr Ihre Website, SEO oder Online-Marketing<\/h2>\n\n                                    <p class=\"leadmagnet-gate__text\">Was KMU in Hamburg wissen m\u00fcssen \u2014 und wie Sie die F\u00f6rderung noch 2026 beantragen.<\/p>\n                \n                <div class=\"leadmagnet-gate__form\">\n                    <div class='fluentform ff-default fluentform_wrapper_6 ffs_default_wrap'><form data-form_id=\"6\" id=\"fluentform_6\" class=\"frm-fluent-form fluent_form_6 ff-el-form-top ff_form_instance_6_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_6_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">lead-magnet-gate-plus<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_6_item_sf\" aria-label=\"Contact\">\n                    Contact                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_6__fluent_sf\"\n                       class=\"ff-el-form-control\"\n        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class='ff-el-form-check ff-el-tc'><label aria-label='Terms and Conditions: Ich bin damit einverstanden, dass on:NetworkAgency meine Angaben speichert und mich per E-Mail oder Telefon kontaktiert, um mir den Download zuzuschicken und mich \u00fcber \u00e4hnliche Inhalte zu informieren. Diese Einwilligung kann ich jederzeit widerrufen. \u2192 Datenschutz Contains 1 link. Use tab navigation to review.' class='ff-el-form-check-label ff_tc_label' for=terms_29364f4893c1e070b7793240bba6cd81><span class='ff_tc_checkbox'><input type=\"checkbox\" name=\"terms\" id=\"terms_29364f4893c1e070b7793240bba6cd81\" class=\"ff-el-form-check-input\" data-name=\"terms\"  value='on' aria-invalid='false' aria-required=true><\/span> <div class='ff_t_c'>Ich bin damit einverstanden, dass on:NetworkAgency meine Angaben speichert und mich per E-Mail oder Telefon kontaktiert, um mir den Download zuzuschicken und mich \u00fcber \u00e4hnliche Inhalte zu informieren. Diese Einwilligung kann ich jederzeit widerrufen. \u2192 <a href=\"\/datenschutz\" target=\"_blank\" rel=\"noopener\">Datenschutz<\/a><\/div><\/label><\/div><\/div><input type=\"hidden\" name=\"lm_id\" value=\"1357\" data-name=\"lm_id\" ><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Herunterladen \u2192\">Herunterladen \u2192<\/button><\/div><\/fieldset><\/form><div id='fluentform_6_errors' class='ff-errors-in-stack ff_form_instance_6_1 ff-form-loading_errors ff_form_instance_6_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_6_1 = {\"id\":\"6\",\"ajaxUrl\":\"https:\\\/\\\/onnetwork.agency\\\/wp-admin\\\/admin-ajax.php\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_6_1\",\"form_id_selector\":\"fluentform_6\",\"rules\":{\"email\":{\"required\":{\"value\":true,\"message\":\"Bitte gib deine E-Mail-Adresse an.\"},\"email\":{\"value\":true,\"message\":\"Bitte gib eine g\\u00fcltige E-Mail-Adresse an.\"}},\"names\":{\"required\":{\"value\":true,\"message\":\"Bitte gib deinen Vornamen an.\"}},\"phone\":{\"required\":{\"value\":false,\"message\":\"\"}},\"terms\":{\"required\":{\"value\":true,\"message\":\"Bitte stimme der Datenschutzerkl\\u00e4rung zu.\"}}},\"debounce_time\":300,\"conditionals\":{\"names\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"email\",\"operator\":\"!=\",\"value\":\"\"}]},\"phone\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"email\",\"operator\":\"!=\",\"value\":\"\"}]},\"terms\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"email\",\"operator\":\"!=\",\"value\":\"\"}]}},\"file_upload_settings\":[]};\n                            <\/script>\n                            <\/div>\n\n                <p class=\"leadmagnet-gate__privacy\">No spam. Unsubscribe anytime.<\/p>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-section-block_8637c8e6f34cf5930df36809b020f47c\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"451\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3.png 972w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3-300x139.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3-768x356.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                                            <p class=\"thema thema-blue\">Why Many SMEs Still Don&#039;t Take Advantage of the Funding<\/p>\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h2>We guide you through the process from the initial assessment to the completion of the grant<\/h2>\n<p>Compared to other grant programs, this one involves very little red tape. The most common reasons why SMEs still don&#x27;t take advantage of it are:<\/p>\n<ul>\n<li><strong>Lack of awareness:<\/strong> Many people are unaware that digital consulting services are eligible for funding.<\/li>\n<li><strong>Poor timing:<\/strong> The application must be submitted before the project begins. Anyone who waits until after the project starts to ask has no chance.<\/li>\n<li><strong>Lack of a Partner:<\/strong> Not every agency is listed with the BAFA. Without a listed consultant, funding is not possible.<\/li>\n<\/ul>\n<p>on:NetworkAgency is listed with BAFA as a consulting firm. We guide clients through the process from the initial assessment to the final approval of funding.<\/p>\n<p>Are you planning a digital project and want to find out if you&#x27;re eligible for funding? Book your free funding assessment with on:NetworkAgency now.<\/p>\n                        <\/div>\n                    \n                        <div class=\"tb-button-group d-flex flex-wrap gap-3 mt-4\">\n                        <a class=\"btn btn-primary\" href=\"https:\/\/onnetwork.agency\/growth\/\"\n                    target=\"_self\">\n                    View Growth Services                                            <span class=\"btn-arrow\">&rarr;<\/span>\n                                    <\/a>\n                <\/div>\n                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>\n\n    <section id=\"authorpreview-section-block_2ea259fb7a8274ab1b27b6ee783d5623\" class=\"authorpreview-section alignfull layout-single-link\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\"\n                        class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Gesch\u00e4ftsf\u00fchrer<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter ist Gesch\u00e4ftsf\u00fchrer von on:NetworkAgency und hilft Unternehmen dabei, online gefunden zu werden. Schreibt \u00fcber Websites, SEO, Sichtbarkeit bei Google und KI-Systemen \u2013 und was davon im Alltag wirklich funktioniert. Ohne Agentur-BlaBla.<\/p>\n                    \n                                            <a class=\"ap-single-link mt-3\" href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\">\n                            Alle 21 Artikel                            <span class=\"btn-arrow\">&rarr;<\/span>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"blogpreview-section-block_68dbe4f217fb0dc27bd7b93b49e9dca1\"\n        class=\"blogpreview-section alignfull layout-related mt-0\">\n        <div class=\"container\">\n\n            <p class=\"thema thema-blue mb-4\">Verwandte Artikel<\/p>\n\n            <div class=\"row g-4 bp-related-row\">\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/landing-page-or-website\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Guide                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Landing page or website? That difference often determines whether visitors stay or leave                            <\/h3>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/online-marketing-for-smes\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Growth                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Online Marketing for Small and Medium-Sized Businesses: Visibility Trumps Gut Feelings                            <\/h3>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/local-seo-get-found-where-customers-look\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Growth                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Local SEO: How to Be Visible Where Customers Actually Search                            <\/h3>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/section>\n    \n\n<section id=\"faq-section-block_10e8cfb1d706c5052ab02fc8557bd2b7\" class=\"faq-section alignfull overflow-hidden\">\n    <div class=\"container pt-5 pb-5\">\n        <div class=\"row align-items-start\">\n\n            <div class=\"col-12 col-lg-6 col-md-4 mb-5 mb-lg-0 faq-header-col\">\n                                    <p class=\"thema thema-blue\">Frequently Asked Questions<\/p>\n                \n                                    <div class=\"faq-text-wysiwyg\">\n                        <h2>Frequently Asked Questions<br \/>\nabout BAFA Funding.<\/h2>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"col-12 col-lg-5 col-md-8 offset-lg-1 faq-accordion-col\">\n                                    <div class=\"faq-accordion-wrap\">\n                        <div class=\"accordion\" id=\"accordion-block_10e8cfb1d706c5052ab02fc8557bd2b7\">\n                                                            <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-1\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-1\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-1\">\n                                            When is the right time?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-1\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-1\"\n                                        data-bs-parent=\"#accordion-block_10e8cfb1d706c5052ab02fc8557bd2b7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>As soon as you plan to invest in a website, SEO, or online marketing\u2014not after that. The BAFA program is specifically designed for projects that have not yet begun. If you plan now, you can still receive a subsidy for part of the costs this year.<\/p>\n<p><strong>The program runs through December 31, 2026.<\/strong><\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-2\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-2\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-2\">\n                                            Are web design or SEO consulting services really eligible for BAFA funding?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-2\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-2\"\n                                        data-bs-parent=\"#accordion-block_10e8cfb1d706c5052ab02fc8557bd2b7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Yes. The BAFA program explicitly provides funding for consulting services related to digitalization, search engine optimization, and online marketing. The requirement is that the consulting services be provided by a consultant listed with BAFA. on:NetworkAgency is a listed BAFA consultant.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-3\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-3\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-3\">\n                                            Can I apply for the grant retroactively?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-3\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-3\"\n                                        data-bs-parent=\"#accordion-block_10e8cfb1d706c5052ab02fc8557bd2b7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">No. The application must be submitted and approved before the project begins. Anyone who applies after the project has started is no longer eligible. This is one of the most common mistakes.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-4\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-4\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-4\">\n                                            How long does it take to get approval?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-4\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-4\"\n                                        data-bs-parent=\"#accordion-block_10e8cfb1d706c5052ab02fc8557bd2b7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Usually a few days to two weeks. The Federal Office for Economic Affairs and Export Control (BAFA) processes applications quickly. After that, the consultation can begin right away.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-5\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-5\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-5\">\n                                            Who submits the application?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-5\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-5\"\n                                        data-bs-parent=\"#accordion-block_10e8cfb1d706c5052ab02fc8557bd2b7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>The company itself. The application is submitted directly to the BAFA. We assist you with the preparation and ensure that all information is correct.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-6\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-6\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-6\">\n                                            How often can my company take advantage of this grant?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-6\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-6\"\n                                        data-bs-parent=\"#accordion-block_10e8cfb1d706c5052ab02fc8557bd2b7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Up to five times in total. A maximum of two grants per calendar year. The topics must be different.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-7\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-7\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-7\">\n                                            What happens if my application is denied?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_10e8cfb1d706c5052ab02fc8557bd2b7-7\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_10e8cfb1d706c5052ab02fc8557bd2b7-7\"\n                                        data-bs-parent=\"#accordion-block_10e8cfb1d706c5052ab02fc8557bd2b7\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>This rarely happens when all the requirements are fully met and correct. Common reasons for rejection include: the company does not meet the SME criteria, the consultant is not listed, or the project topic is not eligible for funding. We check eligibility in advance at no cost to ensure that this does not happen.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <\/div>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"text-section-block_71a01fd1598e2bd6bf375f3a24992e17\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"625\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731.png 972w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731-300x193.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731-768x494.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h3><span style=\"color: #6978b5;\">About This Article<\/span><\/h3>\n<p>This article is part of our Growth series on funding and digital visibility and was written by Kevin Winter. It will be updated as soon as funding rates, program durations, or eligible services change. The current version is from June 2026.<\/p>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>The BAFA program provides grants covering up to 50 percent of the costs for web design consulting, SEO, and online marketing for small and medium-sized enterprises. In Hamburg, this amounts to up to 1,750 EUR per funding phase. No repayment required. What is eligible for funding and how the application process works.<\/p>\n","protected":false},"author":3,"featured_media":1646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[127,122],"tags":[],"class_list":["post-1414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-en","category-guide-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/comments?post=1414"}],"version-history":[{"count":6,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1414\/revisions"}],"predecessor-version":[{"id":1660,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1414\/revisions\/1660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/media\/1646"}],"wp:attachment":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/media?parent=1414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/categories?post=1414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/tags?post=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}