{"id":1400,"date":"2026-06-02T10:58:02","date_gmt":"2026-06-02T08:58:02","guid":{"rendered":"https:\/\/onnetwork.agency\/when-is-it-worth-relaunching-a-website\/"},"modified":"2026-07-07T10:20:23","modified_gmt":"2026-07-07T08:20:23","slug":"when-is-it-worth-relaunching-a-website","status":"publish","type":"post","link":"https:\/\/onnetwork.agency\/en\/when-is-it-worth-relaunching-a-website\/","title":{"rendered":"When is it worth relaunching a website?"},"content":{"rendered":"<section id=\"hero-section-block_98e4c1764b9b2a323e1d639957bffb2c\" class=\"hero-section alignfull position-relative\">\n    <div class=\"container hero-container flex-column\">\n        <div class=\"row align-items-center position-relative\">\n\n            <!-- Left Side \/ Text & Buttons -->\n            <div class=\"col col-md-9 col-lg-8 col-xl-7 hero-col-text\">\n\n                <div class=\"hero-content-wrapper\">\n                    \n                                            <div class=\"hero-text-area\">\n                            <h1>When is it worth <span style=\"color: #ee6352;\">relaunching<\/span> a <span style=\"color: #ee6352;\">website<\/span>?<\/h1>\n                                                    <\/div>\n                    \n                                    <\/div>\n            <\/div>\n\n\n            <div class=\"hero-graphic-wrapper d-none d-lg-block\">\n                                    <figure class=\"hero-image-figure\">\n                                            <\/figure>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n    <section id=\"authorpreview-section-block_8fed647a550eb18a25b6518491c3b4d0\" class=\"authorpreview-section alignfull layout-single-simple\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\"\n                        class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Gesch\u00e4ftsf\u00fchrer<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter ist Gesch\u00e4ftsf\u00fchrer von on:NetworkAgency und hilft Unternehmen dabei, online gefunden zu werden. Schreibt \u00fcber Websites, SEO, Sichtbarkeit bei Google und KI-Systemen \u2013 und was davon im Alltag wirklich funktioniert. Ohne Agentur-BlaBla.<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n<div class=\"blogbeitrag-scroll-trap\" data-chapters=\"6\">\n<section id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198\" class=\"blogbeitrag-section alignfull\">\n            <div class=\"container\">\n            <div class=\"row gx-xl-5\">\n                <aside class=\"col-12 col-xl-3 blogbeitrag-toc-col\">\n                    <div class=\"blogbeitrag-toc\">\n                        <p class=\"blogbeitrag-toc-label\">Inhalt<\/p>\n                        <div class=\"blogbeitrag-toc-nav nav flex-xl-column\" role=\"tablist\">\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link active\" id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-1-introduction-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-1-introduction\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-1-introduction\"\n                                    aria-selected=\"true\">\n                                    1. Introduction                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-2-more-than-just-a-new-design-what-is-a-website-relaunch-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-2-more-than-just-a-new-design-what-is-a-website-relaunch\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-2-more-than-just-a-new-design-what-is-a-website-relaunch\"\n                                    aria-selected=\"false\">\n                                    2. More Than Just a New Design: What Is a Website Relaunch?                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-3-technology-structure-user-experience-everything-intertwines-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-3-technology-structure-user-experience-everything-intertwines\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-3-technology-structure-user-experience-everything-intertwines\"\n                                    aria-selected=\"false\">\n                                    3. Technology, Structure, User Experience: Everything Intertwines                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-4-when-is-a-website-relaunch-really-worth-it-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-4-when-is-a-website-relaunch-really-worth-it\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-4-when-is-a-website-relaunch-really-worth-it\"\n                                    aria-selected=\"false\">\n                                    4. When Is a Website Relaunch Really Worth It?                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-5-you-should-take-these-signs-seriously-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-5-you-should-take-these-signs-seriously\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-5-you-should-take-these-signs-seriously\"\n                                    aria-selected=\"false\">\n                                    5. You should take these signs seriously                                <\/button>\n                                                            <button type=\"button\" class=\"blogbeitrag-toc-link\" id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-6-a-website-relaunch-is-more-than-just-a-cosmetic-change-tab\" data-bs-toggle=\"tab\"\n                                    data-bs-target=\"#blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-6-a-website-relaunch-is-more-than-just-a-cosmetic-change\" role=\"tab\"\n                                    aria-controls=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-6-a-website-relaunch-is-more-than-just-a-cosmetic-change\"\n                                    aria-selected=\"false\">\n                                    6. A website relaunch is more than just a cosmetic change                                <\/button>\n                                                    <\/div>\n                    <\/div>\n                <\/aside>\n                <div class=\"col-12 col-xl-9 blogbeitrag-chapters\">\n                    <div class=\"tab-content\">\n                                                    <article id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-1-introduction\" class=\"tab-pane fade show active blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-1-introduction-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>When is it worth relaunching a website?<\/h2>\n<p>Sometimes a fresh coat of paint just isn&#x27;t enough. The website looks technically outdated, the content no longer aligns with the current positioning, and visitors rarely turn into leads. This is exactly where a strategic website relaunch comes into play.<\/p>\n<p>Not just as a purely cosmetic project, but as a digital foundation for greater visibility, renewed trust, and sustainable growth. We\u2019ll show you when it\u2019s really time for a comprehensive website relaunch.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-2-more-than-just-a-new-design-what-is-a-website-relaunch\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-2-more-than-just-a-new-design-what-is-a-website-relaunch-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>More Than Just a New Design: What Is a Website Relaunch?<\/h2>\n<p>A website relaunch isn&#x27;t just a matter of changing a few colors and moving the logo two pixels to the left. Ideally, the entire website is reimagined from a technical, structural, and content perspective.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-3-technology-structure-user-experience-everything-intertwines\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-3-technology-structure-user-experience-everything-intertwines-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h3>Technology, Structure, User Experience: It&#x27;s All Interconnected<\/h3>\n<p>A modern website relaunch treats the website as a complete system. This includes, among other things:<\/p>\n<ul>\n<li>Modern Web Design<\/li>\n<li>Faster loading times<\/li>\n<li>Mobile optimization<\/li>\n<li>Clear user guidance<\/li>\n<li>SEO structure and keyword architecture<\/li>\n<li>Conversion optimization<\/li>\n<li>Technical Stability<\/li>\n<li>Content with a genuine and clear message<\/li>\n<\/ul>\n<p>After all, what good is even the most beautiful website if users can&#x27;t find what they&#x27;re looking for or if Google sends them right back to another site?<\/p>\n<p>Companies that have grown over the years, in particular, often accumulate digital baggage online: subpages with no purpose, duplicate content, outdated plug-ins, inconsistent brand messaging, or site structures where even the menu takes a moment to make sense of.<\/p>\n<p>A professional website relaunch cleans things up exactly there. Clearly. Strategically. And without any marketing smoke and mirrors.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-4-when-is-a-website-relaunch-really-worth-it\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-4-when-is-a-website-relaunch-really-worth-it-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>When Is a Website Relaunch Really Worth It?<\/h2>\n<p>Not every website needs a complete overhaul right away. But there are clear signs that the current site is holding you back rather than helping you.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-5-you-should-take-these-signs-seriously\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-5-you-should-take-these-signs-seriously-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h3>You should take these signs seriously<\/h3>\n<p>A website relaunch is often worthwhile if:<\/p>\n<ul>\n<li>the website is technically outdated<\/li>\n<li>it doesn&#x27;t work well on mobile devices<\/li>\n<li>The content no longer aligns with the brand<\/li>\n<li>No inquiries or leads<\/li>\n<li>Page load times are slow<\/li>\n<li>SEO potential is being wasted<\/li>\n<li>New services or target audiences have been added<\/li>\n<li>The CMS is constantly causing problems<\/li>\n<li>the competition has a significantly stronger digital presence<\/li>\n<\/ul>\n<p>The situation becomes particularly critical when companies have long since adopted more modern internal work processes than their own website reflects. That\u2019s precisely where credibility issues often arise.<\/p>\n<p>A successful relaunch, therefore, doesn&#x27;t start with &quot;What color should we use?&quot;, but with much more important questions:<\/p>\n<ul>\n<li>What exactly should users do?<\/li>\n<li>What content is missing?<\/li>\n<li>Which pages are performing well?<\/li>\n<li>Where are visitors leaving the site?<\/li>\n<li>Which processes are unnecessarily complicated?<\/li>\n<\/ul>\n<p>After all, a website shouldn&#x27;t just look nice. It should work\u2014for users, for Google, and for your business.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                                    <article id=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-6-a-website-relaunch-is-more-than-just-a-cosmetic-change\" class=\"tab-pane fade blogbeitrag-chapter\" role=\"tabpanel\"\n                                aria-labelledby=\"blogbeitrag-block_80e191fc83a883bfce48e78ce5a32198-6-a-website-relaunch-is-more-than-just-a-cosmetic-change-tab\" tabindex=\"0\">\n                                <div class=\"row gx-xl-4\">\n                                    <div class=\"col-12 col-xl-8 blogbeitrag-chapter-text\">\n                                        <h2>A website relaunch is more than just a cosmetic change<\/h2>\n<p>A successful website relaunch is not just a cosmetic change. It provides clarity, improves the user experience, and establishes a technical foundation that will still be solid two years from now.<\/p>\n<p>That\u2019s exactly why it\u2019s worth taking an honest look at your existing website\u2014without empty promises or hollow claims about reach, but with a clear focus on structure, performance, and real results.<\/p>\n<p>on:NetworkAgency supports companies in exactly this process: strategically, pragmatically, and with maximum transparency. From analysis through design and development to SEO and performance optimization, the result is a relaunch that not only looks fresh but also works effectively.<\/p>\n                                    <\/div>\n                                                                    <\/div>\n                            <\/article>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n<section id=\"leadmagnet-gate-block_01a7c6755cdeace25b481a560490c077\" class=\"leadmagnet-gate alignfull\">\n\n    <div class=\"container\">\n        <div class=\"row align-items-center gx-lg-5\">\n\n                            <div class=\"col-12 col-lg-5 leadmagnet-gate__media\"><figure class=\"lm-aeo\" role=\"img\" aria-label=\"Illustration zum Thema \u201eWebsite-Relaunch-Checkliste\u201c\"><div class=\"lm-aeo__stage\"><?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg viewBox=\"0 -10 970 750\" width=\"970\" height=\"750\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"860\" cy=\"80\" r=\"90\" fill=\"#12153F\"\/><circle cx=\"770\" cy=\"540\" r=\"200\" fill=\"#EE6352\"\/><rect x=\"318\" y=\"158\" width=\"300\" height=\"224\" rx=\"16\" fill=\"#F2EFE8\" stroke=\"#12153F\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M318 174 a16 16 0 0 1 16-16 h268 a16 16 0 0 1 16 16 v14 h-300 z\" fill=\"#12153F\"\/><circle cx=\"336\" cy=\"174\" r=\"4\" fill=\"#F2EFE8\"\/><circle cx=\"350\" cy=\"174\" r=\"4\" fill=\"#F2EFE8\"\/><circle cx=\"364\" cy=\"174\" r=\"4\" fill=\"#F2EFE8\"\/><rect x=\"338\" y=\"204\" width=\"260\" height=\"40\" rx=\"10\" fill=\"#EE6352\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><line x1=\"338\" y1=\"262\" x2=\"520\" y2=\"262\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><line x1=\"338\" y1=\"280\" x2=\"470\" y2=\"280\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><rect x=\"338\" y=\"300\" width=\"120\" height=\"64\" rx=\"10\" fill=\"#CDD5F1\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><rect x=\"478\" y=\"300\" width=\"120\" height=\"64\" rx=\"10\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M250 300 a160 160 0 0 1 60 -150\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M310 150 l-2 26 -24 -8 z\" fill=\"#EE6352\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M686 250 a160 160 0 0 1 -60 150\" fill=\"none\" stroke=\"#12153F\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M626 400 l2 -26 24 8 z\" fill=\"#EE6352\" stroke=\"#12153F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path data-aeo=\"twinkle\" d=\"M636 144 C638.88 157.12, 638.88 157.12, 652 160 C638.88 162.88, 638.88 162.88, 636 176 C633.12 162.88, 633.12 162.88, 620 160 C633.12 157.12, 633.12 157.12, 636 144 Z\" fill=\"#EE6352\" stroke=\"#12153F\" stroke-width=\"1.6\" stroke-linejoin=\"round\"\/><path data-aeo=\"twinkle\" d=\"M300 381 C301.98 390.02, 301.98 390.02, 311 392 C301.98 393.98, 301.98 393.98, 300 403 C298.02 393.98, 298.02 393.98, 289 392 C298.02 390.02, 298.02 390.02, 300 381 Z\" fill=\"#12153F\" stroke=\"#12153F\" stroke-width=\"1.6\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/figure><\/div>\n            \n            <div class=\"col-12 col-lg-7 leadmagnet-gate__body\">\n                <h2 class=\"leadmagnet-gate__headline\">Website-Relaunch-Checkliste<\/h2>\n\n                                    <p class=\"leadmagnet-gate__text\">32 Punkte, bevor Sie live gehen. Sicherheit in jeder Phase \u2014 von der Strategie bis zum Go-Live.<\/p>\n                \n                <div class=\"leadmagnet-gate__form\">\n                    <div class='fluentform ff-default fluentform_wrapper_6 ffs_default_wrap'><form data-form_id=\"6\" id=\"fluentform_6\" class=\"frm-fluent-form fluent_form_6 ff-el-form-top ff_form_instance_6_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_6_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">lead-magnet-gate-plus<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_6_item_sf\" aria-label=\"Updates\">\n                    Updates                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_6__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_6_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n                <input type=\"hidden\" id=\"__fluent_protection_token_6\" class=\"fluent-form-token-field\" name=\"__fluent_protection_token_6\">\n        <input type='hidden' name='__fluent_form_embded_post_id' value='1400' \/><input type=\"hidden\" id=\"_fluentform_6_fluentformnonce\" name=\"_fluentform_6_fluentformnonce\" value=\"e00d6b423e\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/1400\" \/><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_6_email' id='label_ff_6_email' aria-label=\"E-Mail-Adresse\">E-Mail-Adresse<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_6_email\" class=\"ff-el-form-control\" placeholder=\"E-Mail-Adresse *\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-el-form-hide_label has-conditions'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_6_names' id='label_ff_6_names' >Vorname<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names\" id=\"ff_6_names\" class=\"ff-el-form-control\" placeholder=\"Vorname *\" data-name=\"names\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-el-form-hide_label has-conditions'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_6_phone' id='label_ff_6_phone' aria-label=\"Telefon\">Telefon<\/label><\/div><div class='ff-el-input--content'><input type=\"tel\" name=\"phone\" id=\"ff_6_phone\" class=\"ff-el-form-control ff-el-phone\" placeholder=\"Telefon (optional \u2014 f\u00fcr ein kurzes Gespr\u00e4ch)\" data-name=\"phone\" inputmode=\"tel\"  aria-invalid='false' aria-required=false><\/div><\/div><div class='ff-el-group   has-conditions  ff-el-input--content'><div class='ff-el-form-check ff-el-tc'><label aria-label='Terms and Conditions: Ich bin damit einverstanden, dass on:NetworkAgency meine Angaben speichert und mich per E-Mail oder Telefon kontaktiert, um mir den Download zuzuschicken und mich \u00fcber \u00e4hnliche Inhalte zu informieren. Diese Einwilligung kann ich jederzeit widerrufen. \u2192 Datenschutz Contains 1 link. Use tab navigation to review.' class='ff-el-form-check-label ff_tc_label' for=terms_24ee63411315bd2203f6840bb6d60f4c><span class='ff_tc_checkbox'><input type=\"checkbox\" name=\"terms\" id=\"terms_24ee63411315bd2203f6840bb6d60f4c\" class=\"ff-el-form-check-input\" data-name=\"terms\"  value='on' aria-invalid='false' aria-required=true><\/span> <div class='ff_t_c'>Ich bin damit einverstanden, dass on:NetworkAgency meine Angaben speichert und mich per E-Mail oder Telefon kontaktiert, um mir den Download zuzuschicken und mich \u00fcber \u00e4hnliche Inhalte zu informieren. 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Unsubscribe anytime.<\/p>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"text-section-block_fd6772b513fae755c84718c4efbfbcaa\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"451\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3.png 972w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3-300x139.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-3-768x356.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                                            <p class=\"thema thema-blue\">This Topic as a Project<\/p>\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h2>We&#x27;ll support you through your<br \/>\nwebsite relaunch.<\/h2>\n<p>From strategy to design to technical implementation\u2014we handle the operational side, so you can keep your mind free for your business.<\/p>\n                        <\/div>\n                    \n                        <div class=\"tb-button-group d-flex flex-wrap gap-3 mt-4\">\n                        <a class=\"btn btn-primary\" href=\"#\"\n                    target=\"_self\">\n                    View Growth Services                                            <span class=\"btn-arrow\">&rarr;<\/span>\n                                    <\/a>\n                <\/div>\n                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>\n\n    <section id=\"authorpreview-section-block_60828413c0b316888cf184b99dc73d8a\" class=\"authorpreview-section alignfull layout-single-link\">\n        <div class=\"container\">\n                        <div class=\"ap-single\">\n                <div class=\"ap-single-avatar-col\">\n                    <a href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\"\n                        class=\"ap-single-avatar-link text-decoration-none text-reset\">\n                        <img alt='Kevin Winter' src='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=87&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c3f3213307693b06c7b950b15084240549ac8d0f5a35214d1efecfa4630db959?s=174&#038;d=mm&#038;r=g 2x' class='avatar avatar-87 photo ap-single-avatar' height='87' width='87' \/>                        <div class=\"ap-single-head\">\n                            <h3 class=\"ap-single-name h5 mb-0\">Kevin Winter<\/h3>\n                                                            <p class=\"ap-single-rolle mb-0\">Gesch\u00e4ftsf\u00fchrer<\/p>\n                                                    <\/div>\n                    <\/a>\n                <\/div>\n\n                <div class=\"ap-single-body\">\n                                            <p class=\"ap-single-bio mb-0\">Kevin Winter ist Gesch\u00e4ftsf\u00fchrer von on:NetworkAgency und hilft Unternehmen dabei, online gefunden zu werden. Schreibt \u00fcber Websites, SEO, Sichtbarkeit bei Google und KI-Systemen \u2013 und was davon im Alltag wirklich funktioniert. Ohne Agentur-BlaBla.<\/p>\n                    \n                                            <a class=\"ap-single-link mt-3\" href=\"https:\/\/onnetwork.agency\/en\/author\/k-winter\/\">\n                            Alle 21 Artikel                            <span class=\"btn-arrow\">&rarr;<\/span>\n                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n    <section id=\"blogpreview-section-block_e12f8b60bae635ace4239a22a98a0194\"\n        class=\"blogpreview-section alignfull layout-related mt-0\">\n        <div class=\"container\">\n\n            <p class=\"thema thema-blue mb-4\">Verwandte Artikel<\/p>\n\n            <div class=\"row g-4 bp-related-row\">\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/landing-page-or-website\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Guide                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Landing page or website? That difference often determines whether visitors stay or leave                            <\/h3>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/online-marketing-for-smes\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Growth                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Online Marketing for Small and Medium-Sized Businesses: Visibility Trumps Gut Feelings                            <\/h3>\n                        <\/a>\n                    <\/div>\n                                    <div class=\"col-12 col-md-4\">\n                        <a class=\"bp-related-card h-100\" href=\"https:\/\/onnetwork.agency\/en\/local-seo-get-found-where-customers-look\/\">\n                                                            <p class=\"thema thema-simple thema-blue mb-2\">\n                                    Growth                                <\/p>\n                                                        <h3 class=\"bp-related-title h5 mb-0 pb-3\">\n                                Local SEO: How to Be Visible Where Customers Actually Search                            <\/h3>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/section>\n    \n\n<section id=\"faq-section-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4\" class=\"faq-section alignfull overflow-hidden\">\n    <div class=\"container pt-5 pb-5\">\n        <div class=\"row align-items-start\">\n\n            <div class=\"col-12 col-lg-6 col-md-4 mb-5 mb-lg-0 faq-header-col\">\n                                    <p class=\"thema thema-blue\">Frequently Asked Questions<\/p>\n                \n                                    <div class=\"faq-text-wysiwyg\">\n                        <h2>Frequently Asked Questions<br \/>\nabout the website relaunch.<\/h2>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"col-12 col-lg-5 col-md-8 offset-lg-1 faq-accordion-col\">\n                                    <div class=\"faq-accordion-wrap\">\n                        <div class=\"accordion\" id=\"accordion-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4\">\n                                                            <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-1\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-1\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-1\">\n                                            How long does a website relaunch take?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-1\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-1\"\n                                        data-bs-parent=\"#accordion-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>That depends heavily on the scope. Small relaunches can be completed within a few weeks, while complex projects often take several months.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-2\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-2\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-2\">\n                                            Do you lose Google rankings when you relaunch a website?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-2\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-2\"\n                                        data-bs-parent=\"#accordion-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>Not necessarily. A well-planned website relaunch takes SEO structures, redirects, and existing rankings into account from the very beginning.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-3\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-3\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-3\">\n                                            Does everything always have to be redone for a relaunch?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-3\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-3\"\n                                        data-bs-parent=\"#accordion-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>No. Often, existing content, pages, or technical components can be meaningfully enhanced and optimized rather than completely replaced.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                                <div class=\"accordion-item\">\n                                    <h3 class=\"accordion-header\" id=\"heading-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-4\">\n                                        <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                            data-bs-target=\"#collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-4\" aria-expanded=\"false\"\n                                            aria-controls=\"collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-4\">\n                                            How much does a website relaunch cost?                                        <\/button>\n                                    <\/h3>\n                                    <div id=\"collapse-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-4\" class=\"accordion-collapse collapse\"\n                                        aria-labelledby=\"heading-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4-4\"\n                                        data-bs-parent=\"#accordion-block_b1d70ac83eabb5e8737ea5cb0c1e5ad4\">\n                                        <div class=\"accordion-body\">\n                                            <div class=\"faq-antwort-wysiwyg\">\n                                                <p>It&#8217;s difficult to give a general, reliable answer to that question. Scope, features, content, SEO requirements, and technical complexity all play a major role and vary depending on the project.<\/p>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                        <\/div>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"text-section-block_14203ab623d465be10ec8db3588ad16b\" class=\"text-section alignfull layout-tb \">\n\n            <!-- Layout: Bild, Text \/ Text, Bild (Half bleed) -->\n        <div class=\"tb-image-half\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"625\" src=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731.png\" class=\"tb-image\" alt=\"\" srcset=\"https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731.png 972w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731-300x193.png 300w, https:\/\/onnetwork.agency\/wp-content\/uploads\/2026\/04\/text-2-e1780398494731-768x494.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/>                    <\/div>\n\n        <div class=\"container position-relative z-1\">\n            <div class=\"row\">\n\n                <div class=\"col-12 col-lg-6 tb-content \">\n\n                    \n                                            <div class=\"tb-text-wysiwyg\">\n                            <h3><span style=\"color: #6978b5;\">About This Article<\/span><\/h3>\n<p>This article is part of our Technology series on website projects and was written by Kevin Winter. It is updated regularly. The current version is from June 2026.<\/p>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Sometimes a fresh coat of paint just isn&#8217;t enough. The website looks outdated from a technical standpoint, the content no longer aligns with the company\u2019s current positioning, and visitors rarely turn into leads. This is exactly where a strategic website relaunch comes into play.<\/p>\n","protected":false},"author":3,"featured_media":1633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[124,125,122,126],"tags":[],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklist-en","category-creative-en","category-guide-en","category-technology-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/comments?post=1400"}],"version-history":[{"count":7,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1400\/revisions"}],"predecessor-version":[{"id":1657,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/posts\/1400\/revisions\/1657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/media\/1633"}],"wp:attachment":[{"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/media?parent=1400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/categories?post=1400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onnetwork.agency\/en\/wp-json\/wp\/v2\/tags?post=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}